10 Internal community management Interview Questions and Answers for community managers

flat art illustration of a community manager

1. What motivated you to become an internal community manager?

I was motivated to become an internal community manager due to my passion for building relationships and fostering communities. Throughout my career, I have consistently found myself drawn to roles that allow me to connect with others and facilitate collaboration.

My previous experiences as a social media manager and event coordinator have helped me develop strong communication and interpersonal skills, which I believe are essential for success as an internal community manager. I have also had the opportunity to lead several successful community-building initiatives in the past, such as organizing meetups and hosting online forums.

Additionally, I am excited by the potential impact that strong internal communities can have on an organization. Data shows that companies with engaged employees outperform their peers by 147%, and I believe that effective internal community management can contribute significantly to employee engagement and satisfaction. Ultimately, I am motivated by the opportunity to help create a positive, supportive work environment for all employees and contribute to the success of the organization as a whole.

2. How do you measure the success of your community management efforts?


  1. We measure the success of our community management efforts using various metrics such as:
    • Growth in community membership: By tracking the number of new members joining the community every month, we can see if our efforts to attract and retain members are successful. For example, in the last quarter, we were able to increase our community membership by 20%.
    • Engagement rate: We monitor how active our members are in the community by measuring the number of comments, reactions, and shares on our posts. We aim for a consistently high engagement rate, which we were able to achieve in the last quarter with an average engagement rate of 15%.
    • Sentiment analysis: We check the sentiment of the community conversations using tools like Net Promoter Score (NPS). Our last NPS survey showed that 80% of our members were satisfied with the community and would recommend it to others.
    • User-generated content: We encourage our members to share their stories, experiences, and feedback with us. By monitoring the amount and quality of user-generated content, we can see how involved our members are in the community. In the last quarter, we received over 50 user-submitted blog posts on various topics related to our community.
  2. Overall, these metrics provide us with a comprehensive view of the success of our community management efforts. By tracking these metrics regularly, we can identify areas for improvement and continue to grow and engage our community.

3. How do you engage with employees who are not active in the community?

As a community manager, my goal is to foster a sense of belonging and involvement within the internal community. However, I understand that some employees may not be as active in the community as others. To engage with these employees, I would take the following steps:

  1. Reach out individually: I would schedule time to speak one-on-one with employees who are not active in the community. I believe it is important to understand the reasons behind their lack of involvement and to offer any support or assistance they may need to feel more comfortable participating.
  2. Create personalized content: I would work to create content that is tailored to the interests and needs of employees who are not engaged in the community. By providing content that speaks directly to their concerns and work, they may be more likely to participate and feel valued within the community.
  3. Show the value: I would highlight the benefits of community involvement, such as networking opportunities, professional development, and support from colleagues. By demonstrating the positive impact of community involvement, employees may be more motivated to participate.

Using these strategies, I was able to significantly increase engagement among previously inactive employees at my previous role as a community manager. Within 3 months, engagement increased by 25%, and employees reported feeling more supported and connected within the company.

4. How do you moderate the community to ensure it remains a safe space for participants?

As a community manager, my first priority is to ensure that the community remains a safe space for all participants. To achieve this, I use a variety of moderation techniques:

  1. Establish clear guidelines: I work with the senior leadership team to create and publish a set of guidelines that outline what is and what is not acceptable behavior within the community. This includes outlining the types of language that are not permitted, discussing the appropriate tone for conversations, and outlining consequences for inappropriate behavior.
  2. Automated moderation tools: I use automated moderation tools like Akismet to prevent spam, bots, and other malicious activity from infiltrating the community.
  3. Proactive moderation: I regularly monitor the community for signs of inappropriate behavior, such as hate speech, derogatory language, or harassment. When I see problematic behavior, I address it directly and remind members of the community guidelines.
  4. Rapid response to incidents: In the rare instances when an incident occurs, such as a member engaging in hate speech or harassment, I immediately take action to address it. This may include removing offending content, banning the member, or involving law enforcement if necessary. Rapid and effective response helps reinforce the message that the community is committed to maintaining a safe space for all participants.

As a result of these moderation techniques, the community I managed saw a significant decrease in the number of reported incidents of inappropriate behavior. Over a period of six months, we went from an average of 10 incidents per week to just 1-2 per week. This created a positive environment where members felt safe and confident discussing sensitive topics related to the community we had built.

5. What strategies do you use to increase employee participation in the community?

One of the most effective strategies I use to increase employee participation in the community is to create engaging content that promotes collaboration and encourages feedback. For instance, I create polls and surveys to get feedback on different topics, like workplace culture, initiatives, and projects. I also encourage open communication channels and hold regular virtual meetings to give employees a platform to share their thoughts and ideas.

  1. I have noticed that using gamification challenges and competitions incentivizes participation in the community. For instance, I organized a team-building competition where different teams were given challenges, and the team with the most participation and engagement won a prize. This led to a 50% increase in participation in the community and a sense of camaraderie among employees.
  2. I try to understand what motivates each employee and tailor my approach to meet their needs. For instance, some employees prefer recognition, while others prefer intrinsic rewards. I recognize employees who actively participate in the community in front of their peers, and engage with employees who are less active to understand their perspective and how to increase their engagement.
  3. Another strategy I use is to quantify the benefits of community engagement. I collect data on how community engagement leads to improved outcomes, like increased productivity, better workplace satisfaction, and higher retention rates. I share the data with the employees, which encourages them to participate and communicates the value of community engagement.

Overall, my approach to increasing employee participation in the community is to create a welcoming environment, tailor my approach to employees' needs, use gamification challenges, and quantify the benefits of community engagement. These strategies have led to a 30% increase in employee participation and improved workplace outcomes.

6. How do you collaborate with other departments to ensure the community is aligned with overall business goals?


  1. Firstly, I would establish regular communication with the various departments in the company to ensure I stay up-to-date with the business goals and any important changes.
  2. Secondly, I would work collaboratively with the marketing team to ensure that the community's messaging is aligned with the company's branding and marketing objectives. This may include designing and promoting campaigns that target the specific goals of the community while advancing the overall business objectives.
  3. To ensure that the community is contributing to business goals, I would often collect data and track metrics. This could mean implementing software that measures engagement, sentiment, frequency of user interactions, user profiles, and any other relevant data points. Based on the data, I would adjust the strategy and message of the community to ensure maximum impact.
  4. When integrated into the overall business strategy, the community can deliver impressive results that enhance customer satisfaction, increase brand awareness, and generate leads for the company. I would measure the success of the community through metrics such as site traffic, revenue generated from the community, and conversion rates. Additionally, I would keep a close eye on user feedback to evaluate our success in meeting their needs and expectations.

7. Can you walk me through your process for onboarding new community members?

First of all, I conduct a thorough assessment of our internal community to determine what type of members we currently have, what they need, and the types of resources we could offer to them. Then I develop a communication strategy that includes a series of welcome emails and resources designed specifically for the new members.

  1. Send a personalized welcome email to introduce myself and provide key information about our community.
  2. Offer an optional onboarding call to get to know their needs and goals for the community and address any questions or concerns they may have.
  3. Provide access to our internal community platform and a detailed guide on how to navigate it.
  4. Invite them to attend our weekly virtual community events, including workshops, webinars, and informal meetups.
  5. Connect them with existing members who share their interests or backgrounds to foster relationships and a sense of belonging.
  6. Collaborate with other community managers to organize community-wide initiatives, such as group projects and challenges, to encourage involvement and a sense of community.
  7. Maintain regular communication with new members to ensure they remain engaged and supported.

As a result of my onboarding process, new members have reported feeling welcomed and supported, and we have seen an increase in community engagement and participation.

8. How do you use data to inform your community management decisions?

As a community manager, I understand the importance of data in decision-making. To use data effectively, I employ two primary strategies:

  1. Regular analysis: I regularly analyze engagement metrics to identify trends and areas of improvement. For example, I analyze post engagement rates to determine which types of content are most popular with the community.
  2. A/B Testing: I use conducting A/B testing whenever possible to evaluate the impact of changes to the community management approach. For instance, I tested two different subject lines in community newsletters to see which one generated more opens. The winning subject line resulted in a 20% increase in newsletter opens.

My data-driven approach has resulted in concrete results, such as:

  • Increased engagement across social media platforms by 25% over six months.
  • Reduced bounce rates on the community website by 15% after implementing more intuitive navigation based on user feedback.
  • Through A/B testing, improved the response rate to community surveys by over 50% by optimizing survey language.

Overall, my commitment to using data to inform my community management decisions has contributed to the success and growth of the communities I have managed.

9. How do you handle conflicts or negative feedback within the community?

As a community manager, I understand that conflicts and negative feedback are inevitable in a community. To effectively address conflicts, I approach the situation from a place of empathy and seek to understand both sides of the issue.

  1. First, I listen attentively to the feedback and analyze the situation to identify the root cause of the conflict.
  2. Then, I reach out to each party involved in the conflict and have separate conversations to gather more information and perspectives. This allows me to create an objective perspective and find common ground between both parties.
  3. After gathering enough information, I organize a meeting with both parties to discuss the conflict and work towards a resolution that benefits both parties.
  4. Throughout the conversation, I encourage open communication and active listening to ensure each party feels heard and valued.
  5. I also provide clear guidelines on what is acceptable behavior within the community to prevent similar conflicts from happening in the future.

Through this conflict resolution process, I have successfully resolved many community conflicts, resulting in increased satisfaction among community members. For example, in my previous role as a community manager for XYZ company, I received a complaint about a member who was consistently providing negative feedback about the company's product. After discussing the issue with the member and reiterating the company's values, the member ultimately became a brand ambassador and started promoting the product.

10. How do you stay current with industry trends and emerging best practices in internal community management?

Staying current with industry trends and emerging best practices is vital to effective internal community management. Here are a few ways that I stay up-to-date:

  1. Reading industry publications such as Community Roundtable and The Community Manager.
  2. Attending webinars and virtual events on topics related to community management.
  3. Participating in professional development opportunities, such as online courses and certifications.
  4. Engaging with other community managers on social media platforms, such as Twitter and LinkedIn.

One specific example of how staying informed can lead to better practices is when I recently attended a virtual event on "Building Inclusive Communities." I gained insight on how to make sure that marginalized voices are heard within a community. This resulted in me presenting a new initiative to my team, which included translating community guidelines and creating a designated space within the community for members to share their stories.


Congratulations on making it to the end of our internal community management interview questions and answers for 2023! As you take the next steps in your job search, remember that a well-crafted cover letter can make all the difference. Be sure to check out our guide on how to write a standout cover letter to grab the attention of potential employers. Another essential tool in your job search arsenal is a polished resume. Check out our guide on how to write an impressive CV as a community manager to make a great first impression. Finally, use our website to search for remote community manager jobs. Our job board is constantly updated with new opportunities, making it easy to find the perfect fit for your skills and experience. Happy hunting! Visit our remote community manager job board now.

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