10 Innovation Strategy Interview Questions and Answers for strategy consultants

flat art illustration of a strategy consultant

1. What inspired you to become an innovation strategist and how did you get started in this field?

My passion for innovation and problem-solving led me to pursue a degree in business management, where I learned the importance of strategic thinking and creative problem-solving. In my previous role as a marketing consultant, I focused on identifying gaps in the market and developing innovative solutions to meet the needs of my clients.

I further honed my skills by completing various innovation courses and attending industry conferences. In one of these conferences, I had the opportunity to develop an innovative strategy for a local startup that helped them increase sales by 400% in just six months.

Seeing the tangible results of my efforts made me realize that innovation strategy is not just about coming up with new ideas but also about executing them effectively. I am passionate about helping organizations identify their unique market position and develop innovative solutions that drive growth and profitability.

2. What do you think are the most important qualities an innovation strategist should possess?


  1. Creativity: An innovation strategist should be creative, able to think outside the box and come up with new ideas. For example, during my time at Company X, I came up with a new product line that generated over $1 million in revenue within the first six months of launch.

  2. Data Analysis: Innovation strategies require data to back up their ideas. An innovation strategist should possess strong analytical skills to conduct thorough research and make sound decisions based on data. At Company Y, I analyzed market trends and identified a gap in the market that led to the development of a new product that increased the company's market share by 15% within a year.

  3. Collaboration: Innovation strategists should collaborate with other teams in the organization for their ideas to come to fruition. An innovation strategist should, therefore, have excellent teamwork skills. At Company Z, I worked closely with the sales and marketing team to launch a new product that won an industry award due to its high sales and customer satisfaction rates.

  4. Adaptability: Innovation strategies need to evolve with the changing market and customer needs. An innovation strategist should, therefore, be adaptable and flexible to change. At Company A, I led the development of a new app that required updates and changes due to customer feedback. I was able to make the necessary adjustments, resulting in an increase in customer retention by 20%.

  5. Visionary: An innovation strategist should be able to identify the long-term goals of the company and align them with their innovation strategies. At Company B, I developed an innovation strategy that aligned with the company's long-term objective of attaining a 30% market share in three years. The strategy was successful, and the company achieved its target within the set timeline.

3. What kinds of organizations have you worked with in the past and what did your work with them involve?

Throughout my career, I have had the opportunity to work with a diverse range of organizations across various industries. Some of the organizations I have worked with in the past include:

  1. ABC Inc. - I worked with ABC Inc. as a consultant, helping them to implement a new inventory management system. During my time there, I was able to reduce inventory costs by 15% and increase order fulfillment rates by 25%.
  2. XYZ Corp. - I worked with XYZ Corp. as part of a digital marketing agency, where I helped to create and execute a social media strategy that resulted in a 30% increase in website traffic and a 20% increase in customer engagement.
  3. 123 Non-Profit - I worked with 123 Non-Profit as a volunteer, where I helped to organize and plan fundraising events. Through these efforts, we were able to raise over $50,000 for the organization.

Each of these experiences taught me valuable lessons about communication, organization, and project management. I have learned how to work effectively with diverse teams and how to adapt to different work environments. Overall, I believe these experiences have helped shape me into a well-rounded professional who is capable of delivering impactful results.

4. Can you give examples of some innovative strategies you have developed and implemented for clients?

During my time at XYZ Agency, I was tasked with developing innovative strategies for a client in the healthcare industry. One of the strategies I developed and implemented was a patient engagement program that utilized a mobile application.

  1. First, I conducted extensive research of the client's target audience and identified their pain points.
  2. Next, I worked with our design team to create a user-friendly mobile application that addressed these pain points and encouraged patient engagement.
  3. We then developed a marketing campaign to promote the app, which included targeted social media ads and email marketing to existing patients.
  4. The result of this strategy was a significant increase in patient engagement and satisfaction. The mobile application had over 50,000 downloads within the first 6 months and the overall patient satisfaction rate increased by 15%.

Another innovative strategy I developed for a retail client was a virtual reality shopping experience. This involved creating a virtual store that allowed customers to browse and purchase products in a realistic, immersive environment.

  • To create this strategy, I collaborated with our technology team to develop the virtual reality shopping platform.
  • We then partnered with the client's suppliers to create realistic 3D models of their products for use in the virtual store.
  • The result of this strategy was a significant increase in online sales for the client. Within the first month of the virtual store's launch, online sales increased by 30% compared to the previous month.

5. What do you think are the biggest challenges facing organizations when it comes to innovation today and how can they overcome them?

Organizations face multiple challenges when it comes to innovation, but some of the most significant ones include:

  1. Lack of resources: Many companies struggle to allocate funds, people, and time to support innovation initiatives. According to a survey by Accenture, 49% of executives said that a lack of resources was a significant barrier to innovation.
  2. Resistance to change: Organizations may be hesitant to embrace new ideas and processes, which can stifle innovation. This can be due to the fear of failure or thinking that the current system is working fine. However, a PwC report found that 61% of CEOs believe innovation is a priority because it drives growth and creates a competitive advantage.
  3. Outdated mentalities: Organizations may have antiquated thinking or culture, which discourages risk-taking and experimentation. This mentality can cause an organization to miss out on valuable opportunities for growth and change.

To overcome these challenges, companies can take the following steps:

  • Reallocate funds: Organizations can allocate more resources to support innovation initiatives. By allocating more resources to innovation, organizations can invest in cutting-edge technologies, research, and development.
  • Encourage a culture of innovation: Companies can facilitate an environment that encourages new ideas and risk-taking. They can establish innovation labs, provide training programs for employees, and build a culture that embraces experimentation and growth.
  • Create a diverse team: Innovation thrives when different perspectives are brought to the table. By creating a diverse team with a range of backgrounds and ideas, organizations can tap into a wealth of knowledge and find solutions from a unique perspective.

By overcoming these challenges, organizations can tap into innovation to drive company growth and success.

6. How do you determine which innovation strategies will work best for a particular organization or situation?

When determining which innovation strategies will work best for a particular organization or situation, my approach involves conducting thorough research and analysis of the company's market position, strengths, weaknesses, and competitors. I start by examining industry trends, market demand, and customer needs to identify potential opportunities.

  1. The first step is to gather insights by conducting in-depth interviews with stakeholders from various departments to understand their challenges and goals, and get their input on potential strategies.
  2. Next, I use data analytics tools to evaluate the feasibility and impact of different innovation strategies. For example, I would look at sales data, customer feedback, and industry reports to determine if a particular strategy is financially viable and whether it meets customer preferences.
  3. Then, I would assess the company's capabilities to determine if it has the necessary resources and expertise to execute the identified strategy. I would look at factors such as budget, talent, and technology to evaluate the company's potential to deliver results.
  4. Finally, I would recommend a strategy that aligns with the company's vision, mission, and culture. I believe that an innovation strategy is more likely to succeed if it follows the company's core values and is embraced by all stakeholders.

To illustrate my approach, I worked with an e-commerce company that wanted to attract more millennial customers. After conducting research, I discovered that millennials prefer personalized shopping experiences and value sustainability. Based on this insight, I recommended that the company invest in a customization platform that allows customers to design their own products and focus on eco-friendly packaging. The strategy resulted in a 20% increase in sales among the millennial demographic within six months.

7. What kind of research do you typically do when developing an innovation strategy for a client?

When developing an innovation strategy for a client, my first step is to conduct thorough research into their industry, competition, and current trends. I begin by analyzing market reports and data to identify areas of growth and potential opportunities for the client. This information is used to create a competitive landscape analysis, which helps me understand what the client needs to do to differentiate themselves in the market.

  1. I also conduct customer research to understand their needs, preferences, and pain points. This information is then used to create user personas and map out customer journeys, which helps us identify areas where the client can create innovative solutions to meet their customers' needs.
  2. To stay up to date on emerging trends and technologies, I participate in industry conferences, read industry publications, and network with other professionals in the field. This helps me understand the latest innovations and how they might impact our clients.

By conducting this research, I am able to develop a comprehensive innovation strategy that is tailored to meet the unique needs and goals of each client. For example, in my most recent project, I conducted market research that revealed a gap in the market for sustainable packaging solutions. Through customer research, we identified that consumers were willing to pay a premium for products packaged sustainably. Based on this information, we recommended that the client invest in R&D to develop sustainable packaging solutions, which could become a key differentiator in the market. As a result, the client saw a 15% increase in sales and a 10% increase in customer loyalty within the first year of implementing the innovation strategy.

8. What role do you think company culture plays in fostering innovation and how do you work with organizations to create a more innovative culture?

Company culture plays a major role in fostering innovation. A positive and innovative culture can inspire employees to come up with creative ideas and collaborate effectively. On the other hand, a toxic or stagnant culture can stifle innovation and lead to unproductive behaviors.

  1. Firstly, I assess the current culture of the organization by conducting interviews and surveys to understand the strengths and weaknesses of the existing culture.
  2. Based on my findings, I work with the leadership team to identify areas for improvement and develop a strategy to create a more innovative culture.
  3. One example of a successful culture transformation I led was when I worked with a healthcare organization to create a more innovative culture. Through workshops, training sessions, and team-building activities, we were able to shift the mindset of the employees towards a more collaborative and innovative approach.
  4. We also implemented new processes such as idea management programs and cross-functional teams to encourage creativity and break down silos.
  5. These efforts led to a rise in employee satisfaction and retention, as well as a 25% increase in product development output.
  6. I strongly believe that a culture that values innovation and experimentation is critical to the long-term success of any organization.
  7. When working with clients, I prioritize ongoing communication and collaboration to ensure that the culture transformation is sustainable and aligned with the company's goals.
  8. Ultimately, my goal is to empower employees to take ownership of their work and feel inspired to continually identify new opportunities for growth and innovation.

9. How do you measure the success of an innovation strategy and what metrics do you use?

Measuring the success of an innovation strategy requires establishing clear objectives at the outset, and then identifying the key metrics that will be used to determine whether those objectives have been met.

  1. Market share growth

    • A metric that I have used in the past to measure the success of an innovation strategy is market share growth.
    • For example, when I led a team that developed a new product line for a consumer electronics company, we set a goal to increase our market share in the target segment by 5% within the first year of launch.
    • We measured our progress monthly by tracking sales figures and conducting customer surveys, and were able to exceed our target by achieving a 6% increase in market share within the first 10 months of launch.
  2. Innovation pipeline value

    • Another metric that I find useful for measuring the success of an innovation strategy is the total value of the innovation pipeline.
    • This metric measures the potential value of all projects in the innovation pipeline, and can be used to evaluate the overall strength and potential impact of the innovation strategy.
    • For example, when I worked as a consultant for a retail company, I helped establish an innovation pipeline that included several potential product lines and process improvements.
    • We estimated the total value of the pipeline to be $50 million, and were able to secure investment for several key projects that ultimately generated over $15 million in new revenue within the first year of implementation.

Ultimately, the success of an innovation strategy should be evaluated based on the achievement of specific, measurable objectives, whether that's growth in market share, revenue, or other key metrics that are aligned with the overall business strategy.

10. How do you stay current on trends and best practices in innovation strategy?

Staying up-to-date with industry trends and best practices is extremely important for innovation strategy success. To do so, I consistently allocate a portion of my time to learning and development. Specifically, I:

  1. Attend industry conferences and events to learn from thought leaders and gain insights into emerging trends.
  2. Subscribe to relevant newsletters and publications such as Harvard Business Review and Forbes, and regularly read articles and reports on innovation strategy.
  3. Network with other professionals in the industry through LinkedIn and other online communities to exchange ideas and insights.
  4. Participate in training programs and workshops to expand my skillset and stay current with emerging best practices.
  5. Utilize data-driven insights and analytics tools to track the success of my innovation strategies and make informed decisions moving forward.

By staying current with industry trends and best practices in innovation strategy, I am able to bring fresh ideas and insights to the table and continuously improve the effectiveness of my work. In my previous role, I was able to increase revenue by 20% through the implementation of innovative strategies, such as introducing new product features based on market trends, and revamping our marketing campaigns to target new demographics.


Innovation Strategy interviews can be challenging, but with these ten questions and answers, you'll be well-prepared to land your dream job. The next step is to write a cover letter that showcases your skills and enthusiasm. Are you ready to create a standout cover letter? Check out our guide to writing an effective cover letter for strategy consultant job. Another key step to securing your next job is preparing an impressive CV. Take a look at our guide to writing a strong resume for strategy consultant job to help you stand out from the competition. Finally, don't forget to use Remote Rocketship to search for remote strategy consultant jobs in top companies. Our job board is dedicated to connecting highly qualified candidates like you with top remote jobs. Start your search today at Remote Rocketship Strategy Consultant job board. Good luck with your job search!

Looking for a remote tech job? Search our job board for 30,000+ remote jobs
Search Remote Jobs
Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or lior@remoterocketship.com