10 Turnaround Strategy Interview Questions and Answers for strategy consultants

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1. What is your experience with companies in distress and how have you helped them turn around?

I have experience in helping companies in distress by implementing a number of strategies. In my previous job, I worked with a small manufacturing company that was facing financial difficulties due to a loss of customers and increased competition.

  1. First, I conducted a thorough analysis of the company's financial statements to identify areas that needed improvement. I found that the company had a high level of debt and was spending too much money on production costs.
  2. Next, I worked with the company's management team to develop a new business strategy that focused on improving efficiency and reducing costs.
  3. We implemented a new production process that reduced waste and minimized costs, resulting in a savings of $500,000 over a one-year period.
  4. We also implemented an aggressive marketing campaign that targeted new customers, resulting in a 15% increase in sales over a six-month period.
  5. To address the company's debt, I negotiated with the company's creditors to reduce the interest rates on their loans, resulting in a savings of $100,000 over a two-year period.

Overall, my approach helped the company turnaround its financial situation and become profitable again within two years. I believe that my analytical skills, business acumen, and ability to work collaboratively with management and staff were critical to the success of this project.

2. What are some common mistakes you see companies make when trying to execute a turnaround strategy?

During my experience with turnaround strategies in various companies, I have seen some common mistakes that hinder execution:

  1. Not having a clear plan: Many companies embark on a turnaround strategy without a clear plan on how to execute it. According to a survey by McKinsey, 60% of companies fail to achieve their turnaround goals due to lack of a clear plan.
  2. Resistance to change: Some companies resist making major changes required for a turnaround. This can stem from a lack of buy-in from senior leaders or staff. This resistance leads to decreased morale and lack of motivation to pursue the required changes, which hinders progress.
  3. Not focusing on core competencies: Companies can become too distracted by non-core competencies, and feelings of inadequacy with respect to their competitors. This poses a significant obstacle to success, as it diversifies efforts and leads to a lack of clarity in execution.
  4. Poor financial management: Incorrect allocation of funds, poor forecasting, inadequate cash flow management, and other financial mismanagement issues can lead to disaster. A case in point is the retail giant Sears, whose inadequate financial management strategies resulted in a near bankruptcy scenario in 2018.
  5. Not investing in the workforce: Companies cannot execute a successful turnaround strategy without investing in their workforce. Failing to restore trust and motivation among employees leads to an unproductive and demotivated workforce.

To avoid the above mistakes, companies need to have a clear understanding of the underlying challenges they're facing while executing their turnaround strategies.

3. How do you approach identifying the root causes of a company’s financial struggles?

Identifying the root causes of a company’s financial struggles requires a thorough analysis of multiple factors. As a turnaround strategist, my approach will depend on the nature and scope of the problem. However, there are some key steps I would typically take:

  1. Gather data and conduct an initial assessment: I would start by gathering financial, operating, and market data to identify any key trends or patterns, along with any major red flags. This could include examining financial statements, analyzing sales and customer data, reviewing industry reports or news articles, and conducting interviews with management and employees.
  2. Perform a diagnostic analysis: Based on my initial assessment, I would perform a diagnostic analysis to determine the underlying drivers of the financial struggles, as well as any related issues that may be exacerbating the problem. This could include evaluating the company's cost structure, assessing how well the company's products or services are meeting customer needs, and analyzing the company's competitive position in the marketplace.
  3. Develop a hypothesis: With these data and analyses, I would develop a hypothesis on the root causes of the financial struggles. This might involve conducting additional data analysis to test my assumptions, or seeking input from relevant stakeholders.
  4. Conduct a root cause analysis: Once I have a hypothesis in place, I would conduct a more in-depth root cause analysis to validate my assumptions and identify any potential solutions. This could involve examining internal processes and systems, reviewing personnel policies and practices, and evaluating any broader industry or economic factors at play.
  5. Create an action plan: Finally, I would work with management to identify actionable steps to address the underlying issues and turn around the company's financial performance. This might involve developing performance metrics to track progress, revising financial targets, restructuring the organization, or pursuing new business opportunities.

Through this approach, I have been able to achieve positive results. For example, with a struggling retail client, after conducting a root cause analysis, I discovered that the company was experiencing declining sales in part due to an ineffective marketing strategy. I worked with the management team to develop a new marketing campaign, and we were able to boost sales by 15% in just three months.

4. How do you assess a company’s current operations and financial health, and what data do you rely on?

Assessing a company’s current operations and financial health requires a thorough analysis of various data points. To begin with, I would request to go through the financial statements, annual reports and other financial documents to understand the current financial status of the company. I would also analyze the following metrics:

  1. Revenue growth: The trend of revenue growth over the past few years can indicate the company’s financial performance. By analyzing revenue growth rates, we can determine a company's performance and potential for future growth.
  2. Profit margins: Profit margins demonstrate the percentage of revenue that a company keeps as profit. By comparing profit margins to industry benchmarks or competitors, we can understand the company's profitability and whether it is generating enough cash.
  3. Cash flow: Cash flow statements show the money flowing in and out of the business. By analyzing cash flow statements, we can see whether the company has enough cash to invest in business operations or pay off debts.
  4. Liquidity ratios: Liquidity ratios measure a company’s ability to meet short-term obligations. Analyzing these ratios can illustrate whether the company has enough liquid assets to pay off short-term debts.
  5. Debt-to-equity ratio: This measures the proportion of the total outstanding debt to equity, which provides insights into the company’s riskiness and financing strategies.
  6. Operating expenses: Analyzing operating expenses can provide insights into the efficiency of the company's operations. For example, if the operating expenses are higher than the industry average, it indicates that there may be inefficiencies that need to be addressed.
  7. Customer acquisition cost: This measures the cost of acquiring a new customer. Analyzing customer acquisition costs can help determine the sustainability of a company's growth.
  8. Employee satisfaction: Employee satisfaction levels can give insights into the company's working conditions, culture, and employee retention rates.
  9. Industry benchmarks: Comparing these metrics to industry benchmarks can provide insights into how the company is performing compared to competitors.

By analyzing these data points, I can provide the management team with a clear picture of the company's current operations and financial health. Based on my assessment, I could recognize challenges and opportunities for improvement. By focusing on growth areas, optimizing operations, and reducing expenses, it will help the company increase profits and thrive.

5. What are some of the biggest challenges you’ve faced when executing a turnaround strategy?

During my tenure as a turnaround specialist at XYZ Company in 2020, I faced several challenges while executing the turnaround strategy. One of the biggest challenges was the resistance from the employees who were accustomed to the old ways of doing things. They were initially reluctant to change even though it was apparent that the company was in dire need of a new direction.

To overcome this challenge, I started by gathering data and facts about the company's performance and presenting it to the employees. I explained how the company's current practices were not sustainable and how the proposed changes would benefit the company in the long run. I also made sure to communicate with the employees throughout the process and addressed their concerns promptly.

Another challenge we faced was the lack of funding for the turnaround strategy. The company was struggling financially, and obtaining funding was crucial for the success of the turnaround strategy. I worked with the management team to identify areas where we could cut costs and redirect funds towards implementing the strategy. We also sought external funding and were able to secure a loan that helped to support the changes we wanted to make.

  1. As a result of the changes we made, we were able to improve the company's profitability by 35% in just six months. This success was achieved by implementing new marketing strategies, streamlining operations, and cutting expenses.
  2. Employee engagement and job satisfaction also increased as we introduced new training programs, career paths, and incentives. Employee turnover rates decreased by 50%, and satisfaction surveys showed a significant improvement in overall job satisfaction.
  3. The company's public image also improved as we deployed a new public relations strategy, which resulted in an increase in positive media coverage, customer engagement, and brand awareness. The company's reputation was revitalized, and we regained the trust of customers, suppliers, and other stakeholders.

In conclusion, executing a successful turnaround strategy is not an easy task, and there will be challenges along the way. However, by staying focused, communicating effectively, and using data to drive decisions, it is possible to achieve significant improvements in a short amount of time.

6. Can you walk us through a turnaround strategy you implemented and the outcome of that project?

During my time as a consultant at XYZ Company, I was tasked with leading a turnaround strategy for a struggling department that was underperforming and had a high level of employee turnover.

  1. The first step I took was to conduct an in-depth analysis of the department's operations and identified key areas that needed improvement, such as outdated processes and lack of employee engagement.
  2. Based on my findings, I developed a comprehensive plan that included implementing new technologies, streamlining processes, and investing in employee training and development programs.
  3. I also worked closely with the department manager to establish clear performance metrics and goals, and communicated regularly with staff to address any concerns or feedback.
  4. Over the course of six months, our efforts resulted in a 30% increase in productivity and a 25% reduction in employee turnover.

Additionally, we received positive feedback from senior management, who praised the department's improved efficiency and morale. Overall, my turnaround strategy had a significant impact on the department and the organization as a whole.

7. What process do you go through to create a new strategy for a struggling company?

When creating a new strategy for a struggling company, my process typically involves the following steps:

  1. Conducting a thorough analysis of the company's current financial and operational performance. This includes reviewing financial statements, analyzing market trends, and assessing employee productivity and morale.
  2. Identifying key areas for improvement based on the analysis. This could include cutting costs, increasing sales, streamlining processes, or restructuring the organization.
  3. Developing specific, measurable goals that align with the company's overall mission and vision.
  4. Collaborating with stakeholders across the organization to solicit input and buy-in for the new strategy.
  5. Crafting a detailed execution plan that outlines the steps needed to achieve the identified goals.
  6. Implementing the strategy and monitoring progress on a regular basis through the use of metrics and KPIs.
  7. Adjusting course as needed based on results, and continuously evaluating the effectiveness of the strategy.

For example, when I was tasked with creating a turnaround strategy for a struggling retail chain, I conducted a detailed analysis of their financial statements and discovered that their inventory was overstocked and outdated - leading to significant losses in revenue. I then worked with the merchandise team to develop a plan to clear out old inventory and introduce new, on-trend products. Within six months of implementing the plan, we were able to reduce inventory by 40% and increase sales by 20%, resulting in a significant boost to the company's bottom line.

8. How do you prioritize the different initiatives that need to be implemented in a turnaround strategy?

As a turnaround strategist, prioritizing initiatives is crucial for success. I start by assessing each initiative based on its potential impact on the company's bottom line. I use data and concrete results to determine which initiatives will yield the highest return on investment.

  1. First, I analyze the cash flow statement to identify areas where the company can improve its cash position. For example, if the company has a high inventory turnover rate, I may recommend implementing a JIT inventory system to reduce excess inventory and boost cash flow.
  2. Next, I look at the income statement to see which areas of the business are generating the most revenue. If a certain product or service is driving significant revenue growth, I may recommend investing more resources into that area to accelerate growth.
  3. Another factor I consider is the company's market position. If competitors are gaining market share, I may recommend initiatives to improve the company's competitive position, such as exploring new markets or introducing new products.
  4. Finally, I consider the potential impact of each initiative on employee morale and customer satisfaction. These factors may not have a direct impact on the bottom line, but they are critical for long-term success. For example, if the company is experiencing high employee turnover rates, I may recommend initiatives to improve employee satisfaction and retention, such as offering career development opportunities or implementing a flexible work schedule.

By using a structured approach to prioritize initiatives, I am able to focus on the most impactful areas of the business and achieve results quickly. In my previous role as a turnaround strategist for XYZ Company, I was able to increase revenue by 25% and reduce expenses by 15% within six months of implementing a prioritized list of initiatives.

9. What qualities do you think are most important for a leader to have when executing a turnaround strategy?

When it comes to executing a turnaround strategy, there are several key qualities that a leader must possess in order to succeed.

  1. Visionary: The leader should have a clear vision of where the company needs to go and be able to communicate this vision to their team. By having a strong sense of direction, the team can align their efforts towards achieving a common goal.
  2. Adaptable: The leader must be able to adapt quickly to changes in the market and adjust their strategy accordingly. This requires an ability to be flexible and open-minded, while also understanding the need to make tough decisions when necessary.
  3. Strategic Thinker: A good turnaround leader needs to be able to see the big picture and understand how each decision they make will impact the overall success of the company. This requires a strategic mindset and the ability to analyze data and draw insights from it.
  4. Decisive: In a crisis situation, time is of the essence. A leader must be able to make quick and informed decisions based on the available information, even if it means taking risks.
  5. Collaborative: A successful turnaround strategy requires a team effort. The leader must be able to build consensus and work collaboratively with their team to achieve their goals.

One example of a leader who exemplified these qualities is Mary Barra, the CEO of General Motors. When she took over as CEO, the company was facing a major crisis due to a massive recall of defective vehicles. Barra quickly implemented a turnaround strategy that involved streamlining the company, improving its culture, and investing heavily in new technology. Under her leadership, GM was able to turn around its fortunes and report a record $9.7 billion in pre-tax income in 2021, showing the effectiveness of a strong turnaround plan executed by a visionary leader.

10. How do you measure the success of a turnaround strategy?

Measuring the success of a turnaround strategy requires setting clear goals and metrics to track progress. One effective way to measure success is to track financial performance indicators, such as revenue and profit margins.

  1. We can monitor revenue growth by tracking customer acquisition rates, sales figures, and the number of repeat customers.
  2. In terms of profit margins, we can track the company's net income and compare it to industry standards to gauge the success of our strategy.
  3. We can also measure the success of our turnaround strategy through employee satisfaction and engagement. By surveying employees and tracking their feedback, we can determine if our efforts have created a more positive workplace culture.
  4. Another important metric to track is customer satisfaction. We can use customer surveys and feedback to determine if our strategy has improved customer experience and loyalty.

Overall, measuring the success of a turnaround strategy requires a combination of financial and non-financial metrics to provide a comprehensive picture of the company's progress. By setting clear goals and regularly tracking metrics, we can ensure that the strategy is on track and making a positive impact on the business.


Congratulations on mastering these 10 turnaround strategy interview questions and answers for the year 2023. The next steps are exciting - it's time to write an impressive cover letter that showcases your skills and experience. Need help crafting the perfect cover letter? Check out our guide on writing a cover letter for strategy consultants. Another critical step is preparing a remarkable resume that stands out from the competition. Our guide on writing a resume for strategy consultants will help you create a resume that highlights your strengths and showcases your experience to potential employers. Finally, if you're looking for a new remote strategy consultant job, you're in the right place! Check out our job board for remote strategy consultant roles here. Best of luck with your job search!

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