Director, Product Marketing

🔥 12 hours ago

🌐 Canada, United States, +1 more countries – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote 🇮🇳 India – Remote

💵 CA$136k - CA$175k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Loopio

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 Private Equity Round on 2021-03

Consulting • Healthcare • Marketing

Loopio is a leading provider of RFP (Request for Proposal) software, designed to streamline and enhance the proposal management process for businesses. The platform leverages powerful AI capabilities to automate response workflows, manage content, ensure data security, and integrate seamlessly with existing CRM systems like Salesforce. Loopio supports teams in creating accurate, timely proposals, security questionnaires (SQ), and due diligence questionnaires (DDQ), facilitating collaboration and improving efficiency across industries such as software, healthcare, and financial services. Trusted by over 1,500 companies, Loopio is recognized for its innovative approach to content management and superior customer support, rated highly by users on platforms like G2. By offering tools for content automation and a secure library, Loopio helps teams respond faster and with greater accuracy, ultimately winning more business.

📋 Description

• Lead product marketing strategy and execution for Loopio’s major initiatives • Own the narrative for Loopio’s multi-product, AI-native portfolio • Set go-to-market strategy for major product launches and strategic initiatives • Align Product, Sales, Customer Experience, and Marketing around launch narratives and plans • Partner with Product, Finance, and GTM on pricing structure, packaging, and value metrics • Shape competitive positioning and win/loss analysis • Turn market and customer insight into messaging, battlecards, and sales enablement • Advise senior leadership on long-term product and market strategy • Represent customer and market perspectives in planning cycles • Mentor and guide product marketers • Advise product teams on roadmap prioritization and build decisions • Represent Loopio externally through analyst briefings, customer conversations, and industry events • Report directly to the VP, Product Growth & Experience

🎯 Requirements

• 8+ years of product marketing experience in B2B SaaS • Track record of owning pricing and go-to-market strategy for a core product line • Experience with AI-driven products and buyer behavior/competitive dynamics • Experience designing and launching pricing and packaging changes that measurably moved revenue or adoption • Strong executive presence and ability to influence senior stakeholders across functions • Deep experience building competitive positioning and messaging for sales and customer-facing teams • Strategic mindset with ability to work through launch and pricing-change details • Excellent written and verbal communication skills • Comfortable presenting to executive leadership and customers • Experience mentoring or informally leading product marketers or GTM professionals • Experience in the proposal, RFP, or sales enablement space is a plus • Must be legally authorized to work in Canada without employer sponsorship

🏖️ Benefits

• Bonus eligibility • Equity • Professional mastery allowance • Health and wellness benefits starting day one • MacBook laptop • Monthly phone and internet subsidy • Work-from-home budget • Claude account • Flexible co-working locations in Toronto and Vancouver • Remote-first flexible work environment • Townhalls, AMAs, and company celebrations • Employee Resource Groups • Ongoing feedback and regular 1-on-1s • Award-winning workplace • Accommodation support during virtual interviews

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume