Director of Product Marketing

Job not on LinkedIn

🔥 4 minutes ago

🌐 Canada, Brazil – Remote

🇨🇦 Canada – Remote 🇧🇷 Brazil – Remote

💵 $115k - $160k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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Remsoft

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1992

☁️ SaaS

🏢 Enterprise

📦 Logistics

💰 Private equity on 2025-04

SaaS • Enterprise • Logistics

Remsoft is a software company focused on forest and land asset management. It provides planning and optimization tools for mid- to long-term planning, operations management, logistics and delivery, and maintenance/parts management (MRO). Its solutions target forestry and timber industry roles such as forest planners, operations managers, fiber supply/mill managers, timber marketing/procurement managers, maintenance/supply managers, sustainability/ESG managers, contractors, and IT/digital transformation leaders. Remsoft's offerings are enterprise-grade software for organizations managing forest resources and related operational logistics.

📋 Description

• Define positioning, buyer, and value stories for each product and a unified Remsoft narrative • Organize ICP-based messaging, offers, campaigns, target accounts, channels, and metrics with Sales and the CEO • Test and prove cross-sell and expansion opportunities across acquired products • Design offers, sales plays, and customer evidence to move accounts from one product to the portfolio • Own competitive intelligence and battlecards • Translate product gap analysis into sales guidance • Position and launch AI-enabled capabilities as core platform offerings • Partner with Product to define what customers will pay for • Run product and release launches end to end with Product, Sales, and Customer Success • Build pitch narratives, demo flows, objection handling, and sales training • Conduct customer interviews, win/loss analysis, and market research • Feed customer insights into roadmap, pricing, and M&A discussions • Partner with Product and Finance on pricing and packaging • Build case studies, references, and proof points with Customer Success • Report pipeline contribution, win rates, and launch results to the VP of Product and CEO • Start as a hands-on individual contributor and hire a small team as the function scales

🎯 Requirements

• Fluency in English is required • Hands-on experience with AI-enabled products, including explaining their value and pricing • Practical experience using AI tools relevant to product marketing • 10+ years in B2B software product marketing • 3+ years leading a function or team • Experience in a multi-product company, ideally integrating acquired products into a single go-to-market story • Record of positioning and launches that moved pipeline, win rate, or expansion revenue • Experience with enterprise or complex B2B sales cycles • Fluency in SaaS metrics including ARR, net revenue retention, win rate, and pipeline coverage • Strong writing and presentation skills • Credibility with technical users, executives, and a PE-backed board • Comfortable working in a lean team and building the playbook hands-on • Brazilian Portuguese is an asset • Experience in forestry, natural resources, geospatial, or other industrial or vertical software is an asset • Comfortable with some travel to company offices

🏖️ Benefits

• Flexible work arrangements: fully remote, hybrid, or office-based • Work-life balance, flexibility, and individual well-being • Competitive benefits • Social and environmental sustainability initiatives • Team milestone celebrations • Some travel to company offices

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