Senior Google Ads Buyer, DTC eCommerce

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC accounts as strategist, buyer, and direct client point of contact • Manage monthly budgets from $5k to well into six figures • Present results, plans, and reasoning directly to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking • Create Loom walkthroughs of account audits • Manage brand and non-brand campaigns as separate businesses • Analyze and set targets for PMax based on branded versus incremental volume • Audit Google automation, auto-applied recommendations, assets, and sitelinks • Own Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping/PMax • Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, reporting, and other solutions using AI tools • Communicate directly with clients during US Eastern business hours • Optimize toward NC-CPA and NC-ROAS, using attribution analysis and geo holdouts

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Demonstrable results involving CPA, ROAS, revenue, and implemented improvements • Specific experience with Shopping and PMax, not only Search • Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • Bing experience is a nice to have • AI-native and already using Claude or equivalent as a working tool • Ability to build and ship landing pages using Claude or equivalent • Native or near-native English communication skills • Ability to explain thinking clearly, sell ideas, push back on client decisions, and raise problems proactively • Skeptical, evidence-based approach to performance metrics • Availability for client calls during US Eastern business hours • Shopify store ownership/operation or Meta advertising experience is a bonus • Ability to own strategy, buying, client communication, audits, feeds, tracking, bottleneck diagnosis, and solutions

🏖️ Benefits

• Remote work with the ability to live anywhere worldwide • Flexible schedule; no time clock • Autonomy and trust from day one • Fast feedback • Opportunities for professional growth into senior strategy • Increased responsibility based on performance • Work on real DTC and eCommerce brands with real budgets • Aggressive testing and rapid learning • Build scalable frameworks