Manager, Demand Generation

🔥 13 hours ago

🇨🇦 Canada – Remote

💵 CA$116k - CA$145k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Wealthsimple

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

💼 Consulting

🛡️ Insurance

💳 Fintech

🔥 Funding within the last year

💰 $393M Series E - Wealthsimple on 2025-10

Consulting • Insurance • Fintech

Wealthsimple is a Canadian financial technology company that provides consumer banking, investing, and wealth management services. It offers chequing accounts, savings, credit cards, self-directed trading (stocks, ETFs, options), cryptocurrency trading, managed portfolios, tax services, and advisory wealth management for high-net-worth clients. Wealthsimple combines digital-first banking and low-fee investing products aimed at retail customers, along with tools and educational content to support personal finance.

📋 Description

• Own execution of consumer demand generation across paid media, organic, lifecycle, and referrals • Build demand programs for sales and advisory teams serving high-value client segments • Partner with Sales to define qualified prospects, build segment-specific campaigns, and measure conversion • Partner with Sales and Commercial Operations on lead definitions, routing, scoring, and feedback loops • Participate in pipeline and performance reviews to improve targeting and lead quality • Build and maintain reporting across the demand funnel from first touch through sign-up, funding, and retained client value • Identify patterns, surface insights, and recommend where to invest, test, or reduce activity • Run testing across creative, audiences, offers, and landing pages • Turn test learnings into repeatable programs • Embed AI tools into creative, copy, audience research, landing page, and campaign workflows • Contribute to the quarterly demand plan and own delivery against it

🎯 Requirements

• 4–6 years in demand generation, growth, or performance marketing • Track record of generating high-quality consumer demand across multiple channels • Experience working in a self-serve motion and feeding a sales team • Deep hands-on experience in paid media • Owned budgets and managed campaigns across Google, Meta, TikTok, YouTube, or programmatic • Optimization for downstream value, not just cost per acquisition • Experience generating demand across distinct consumer segments • Strong cross-functional partnering with Sales and Product Marketing • Demonstrated habit of using AI to accelerate work • Analytical mindset able to diagnose funnel problems, prioritize opportunities, and recommend change • Legally eligible to work in Canada

🏖️ Benefits

• Top-tier health benefits and life insurance • Long-term group savings with employer match, through Wealthsimple for Business • 20 vacation days per year • 4 wellness days per year • Unlimited sick and mental health days per year • Work outside Canada for up to 90 days per year • Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS • Equity compensation for permanent employees