Senior CRM Analytics Analyst

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🕒 May 8

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Afya

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

⚕️ Healthcare Insurance

🧬 Biotechnology

Education • Healthcare Insurance • Biotechnology

Afya is the largest hub of education and healthcare solutions in Brazil, dedicated to enhancing medical training and practice. With a comprehensive portfolio that includes undergraduate programs, continued medical education, and digital healthcare solutions, Afya aims to support healthcare professionals at all stages of their careers. The company leverages technology to deliver high-quality medical education and has seen substantial growth in digital educational resources, especially during the pandemic, positioning itself as a leader in the healthtech sector.

📋 Description

• Serve as the direct interface with data and engineering teams to ensure standardization, coverage, and quality of behavioral events in the CDP by business unit; • Monitor and validate the integration between the CDP (Segment) and the CRM (Braze), ensuring behavioral data is properly mapped and available for segmentation and activation; • Conduct in-depth analyses of audiences, segmentation, and physician behavior within the single customer view to identify patterns and activation opportunities; • Co-develop and iterate propensity scoring models with the data team, combining demographic attributes, product history, and behavioral signals from the ecosystem; • Monitor the quality of the single customer view, identify coverage gaps, and propose attribute enrichments with the data and martech teams; • Build dashboards and performance reports for audiences, pilots, and Test & Learn experiments to support the cell and BU decision-making; • Support the definition and maintenance of cross-BU measurement structure, ensuring consistency in segmentation and eligibility criteria; • Monitor and validate the integration between the CDP (Segment) and the CRM (Braze), ensuring behavioral data is properly mapped and available for segmentation and activation.

🎯 Requirements

• Bachelor’s degree in Marketing, Statistics, Data Science, Engineering, Business Administration, or related fields; • Solid experience with CRM and marketing automation tools (Braze, Salesforce, Marketing Cloud, RD Station, HubSpot, or similar); • Knowledge of CDPs and behavioral data platforms; experience with Segment is a plus; • Strong analytical ability to work with large datasets, build segmentations, and interpret user behavior; • Advanced Office skills, with strong Excel proficiency for data analysis; • Strong advantage: knowledge of SQL, Python, data visualization (Power BI or Looker), propensity modeling or scoring, and API calls; • A profile that combines strategic business vision with technical execution — understands both the “why” and the “how”.

🏖️ Benefits

• Meal allowance / meal voucher; • Flexible working hours and arrangements (for remote positions); • Commuter allowance (for hybrid or onsite positions); • Profit-sharing (PLR); • Flexible benefits: multi-benefit via Flash card to use as you prefer; • Gympass / Wellhub; • Psicologia Viva (online platform for appointments with psychologists and nutritionists); • Health and dental insurance; • Life insurance; • Extended parental leave (up to 6 months for mothers and 20 days for fathers); • Rede D'Ór: support and important information for maternal and baby health with an accredited network of nurses; • Birthday day off (one paid day off on your birthday or during your birthday month); • E-learning platform with a variety of courses to enhance your knowledge (UCA); • Language academy (AIA); • Leadership development program; • Discounts on undergraduate and postgraduate courses at Afya education units; • Premium subscriptions to Afya iClinic and Afya Whitebook