Media Analyst – Performance and Planning

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Agência F2F

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🤖 Artificial Intelligence

📱 Media

🤝 B2B

Artificial Intelligence • Media • B2B

Agência F2F is an integrated marketing agency specializing in AI-driven marketing and communications. With more than 12 years in the market, they deliver 360º campaigns, strategic planning, audiovisual production and creative concepts that incorporate artificial intelligence and data-driven workflows to boost brand performance. They work with corporate clients across sectors, emphasizing measurable results, media strategy, social content and AI-enabled production processes.

📋 Description

• Develop comprehensive media plans: brief, channel strategy, budget allocation, KPI definition, schedule, and media placement spreadsheet. • Create, set up, manage and optimize campaigns in Google Ads (with emphasis on Search), Meta Ads, TikTok Ads and LinkedIn Ads. • Manage campaign budgets rigorously: pacing, cost control and real-time allocation adjustments. • Prepare creative briefs and hashtag sheets: guide copywriting, design and account teams with language guidelines, creative formats, CTAs, landing pages and platform-specific variations. • Approve the cadence of creatives and assets before final client sign-off, ensuring alignment with the media strategy. • Build weekly reports with critical analysis, actionable insights and clear recommendations. • Monitor the market and proactively propose new channels and formats — online and offline — supported by comparative data that justify the recommendations. • Serve as the technical and strategic media point of reference for the client (decision-maker), copywriting, creative team and account management.

🎯 Requirements

• Strong experience in performance campaigns focused on conversion (leads, sales, CPL, CPA, ROAS). • Proficiency in Google Ads, with deep expertise in Search: campaign structuring, ad groups, keywords, extensions and smart bidding. • Advanced operation of Meta Ads. • Experience with LinkedIn Ads. • Ability to build complete media plans in spreadsheets (Excel / Google Sheets). • Data analysis and reporting: Looker Studio, GA4 or equivalents. • Campaign budget management with pacing control and investment efficiency. • Ability to guide creative and copy teams with concise, technically grounded briefs. • Experience with programmatic media (DSPs: DV360, The Trade Desk or similar). • Google Ads, Meta Blueprint or equivalent certifications. • Experience with tag management (GTM) and conversion tracking.

🏖️ Benefits

• Autonomy to execute tasks. • Free access to the InquietaMENTE Knowledge Track for your professional development. • Partnership with Conexa: online mental health and wellbeing platform (2 free therapy sessions and 2 free nutrition sessions per month). • Partnership with Wellhub (Gympass) to support your physical health. • 23 paid working days of leave per year, scheduled throughout the year.