Content Specialist (Japan)

March 12

Airalo

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World’s first eSIM store that gives you access to eSIMs for 200+ countries worldwide at affordable prices.

eSIM • Telecommunication • Travel Connectivity • Connectivity

51 - 200

Description

• Collaborate with the Growth Director to devise content strategies aligned with Airalo's short and long-term goals in the Japanese market, considering cultural nuances and regional trends. • Develop an editorial calendar for your market, with the Global team. • Create and publish high-quality content across multiple platforms including social media, blogs, and other marketing channels to drive traffic, ensuring adaptation to cultural preferences. • Optimize content according to SEO and ASO best practices. • Utilize content management systems to analyze website traffic and user engagement metrics. • Work closely with cross-functional teams to align content initiatives with business objectives. • Implement strategies to enhance user engagement, including the creation of interactive content. • Ensure compliance with local laws, such as copyright and data protection regulations. • Stay updated with industry developments and generate innovative content ideas.

Requirements

• Bachelor's degree and 3+ years of proven experience in content, SEO, and ASO targeting B2C and B2B2C audiences. • Strong understanding of SEO, ASO, and web/mobile app campaign measurement. • Proficiency in keyword research and analytical skills. • Experience in multimedia content creation, including blog, podcast, social media, and video production. • Familiarity with analytics tools and market research tools such as SEMrush and Ahrefs. • Deep understanding of Japanese culture, consumer behavior, and market trends. • Fluency in Japanese and English with excellent communication skills. • Understanding of UX copywriting and technical content. • Ability to assess campaign performance and manage CPA targets. • Experience working with international brands in an agile environment. • Knowledge of eSIM and GSMA-related technologies and services. • Background in journalism.

Benefits

• Health Insurance • Work-from-anywhere stipend • Annual wellness & learning credits • Annual all-expenses-paid company retreat in a gorgeous destination & other benefits