Content Marketing Manager

April 9

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Airship

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We help brands master mobile app experiences.

Mobile Apps • App Experience • Customer Experience • Customer Journeys • App Activation

201 - 500

💰 $25M Series F on 2018-06

Description

• You are a strategic and experienced content writer and strategist. You understand the importance of aligning each piece of content within a messaging framework to achieve the objectives of the piece while delivering tangible value to its intended target audience(s). Your approach emphasizes clarity, common language while integrating SEO principles into all content published across all of our owned digital platforms. Additionally, you excel at maintaining a comprehensive understanding of our market, our customers, our offerings, and our unique differentiators, while effectively managing people and projects to ensure timelines and goals are met. • Responsibilities: - Develop various content pieces, including blog posts, social media copy, web pages, video scripts, presentation decks, adverts, and ebooks, catering to diverse target audiences and personas within different company types based on our ICP. - Be the primary writer and executive editor for the Airship blog, overseeing a strategic editorial calendar and collaborating with internal and external experts to craft posts. You will also repurpose existing content thoughtfully to create new posts, optimizing them for SEO. - Manage the content library on our website and internal content collaboration workspace, Confluence, conducting regular content and performance audits, and updating or retiring pieces as necessary. - Collaborate closely with other members of the marketing team to produce content, as well as with colleagues in solutions, customer success, product management, engineering, and sales, providing ghostwriting support when applicable. - Track, measure, test, and analyze content-related initiatives to continuously improve performance and effectiveness. - Possess a proficient understanding of SEO principles and the ability to optimize content for target keywords. - Provide writing and editing support to other teams, including product marketing, demand generation, solutions, sales, and customer success, as required.

Requirements

• Exceptional communication skills, with a proven ability to work independently and collaboratively across cross-functional teams. • 6-8+ years of experience in writing and producing high-quality marketing content that aligns with goals and contributes to lead generation. • Maintain high editorial standards, ensuring content is engaging, accurate, and aligned with brand messaging. • Strong project management and organizational skills, with experience managing multiple projects simultaneously. • Familiarity with best practices for SEO and experience writing for and/or managing social media channels. • Comfortable working with Web CMS platforms. • Experience creating video and/or interactive content is a plus. • BA/BS degree required; background in Martech, mobile marketing, or SaaS software is advantageous.

Benefits

• Workplace Flexibility (Fully Remote Option) + WFH stipends + Medical, Dental, & Vision Insurance (PPO/HSA Options) + Mental Health Benefits + Open PTO Policy (take the time you need) + 401(k) Retirement Plan + Stock Options + Mentorship Program + Employee Resource Groups + Culture Club + Supplemental Benefits (Life Insurance, Short/Long-Term Disability, Flexible Spending) + Parental Leave + Employee Assistance Program + Referral Bonus Program.