Sales Director – Online

🕒 July 25

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

🤑 Sales

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AlphaPet Ventures GmbH

WebsiteLinkedInAll Job Openings

201 - 500 employees

🍽️ Food & Beverage

📦 Logistics

📣 Marketing

Food & Beverage • Logistics • Marketing

AlphaPet Ventures GmbH is a leading digital brand platform for premium pet food in Europe. The company focuses on establishing healthy pet nutrition in the mainstream through a multi-channel distribution strategy. It has a balanced approach with approximately 50% direct-to-consumer (D2C) sales and 50% through business-to-business (B2B) partnerships. With over 10 years of expertise in digital brand building, AlphaPet carries a portfolio of premium brands and employs a scalable platform for sustainable growth. The company successfully applies a Buy & Build strategy to expand its market presence.

📋 Description

• Overall responsibility for performance marketing across five teams, with full P&L ownership • Build and provide disciplinary and functional leadership for the Meta, SEA, CRM, Marketplace, and Onsite teams • Establish a culture of excellence through coaching and clear performance standards • Assume P&L responsibility for Other Own Brand Shops and the marketplace business • Manage €8+ million in ad spend and scale it to €30+ million based on CLV/CAC ratios • Own the performance channels for the Wolfsblut, Wildes Land, and Arden Grange brands • Develop and operationalize brands into growth cases within their respective corporate identities • Lead the creative engine through data-driven feedback, creative testing roadmaps, and close integration between creative and media buying • Provide technical and strategic leadership for the entire online sales and performance marketing function • Identify and implement AI tools and automation to eliminate manual processes • Drive technological advancement, from bidding algorithms to AI-powered content creation • Mobilize Brand, Tech, and Product as resources to achieve growth targets • Act as a sparring partner to Brand Directors

🎯 Requirements

• Several years of leadership experience in performance marketing, with measurable results and a proven track record of scaling • Ability to make fast, hypothesis-driven decisions based on microlearnings • Experience using technology solutions and AI tools to achieve operational excellence and automation • Strong numerical and analytical skills, including the ability to identify anomalies in dashboards • Experience working within complex and matrix organizations • Understanding of, and ability to manage, the relationship between creative and performance • Ability to win discussions through sound arguments and data • Willingness to engage in constructive, including challenging, conversations

🏖️ Benefits

• Flexible working hours based on trust and autonomy • Home office options, including financial support for home office equipment • Opportunity to work abroad for several months • 28 days of annual leave • Up to 20 days of unpaid leave • Special leave • Internal and external professional development opportunities • Employee discounts for people and pets • Regular team, company, and Family & Friends events • Social area with table football and lounge seating • Fully equipped, high-quality kitchen • Free drinks, fresh fruit, snacks, and sweets • Subsidized EGYM Wellpass membership • Access to thousands of sports and wellness facilities • Access to modern AI tools