Head of Sales – Gastronomy (m/f/d)

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Karlsberg Connect & Sales GmbH

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 B2C

🛍️ eCommerce

B2C • eCommerce • Food & Beverage

Karlsberg Connect & Sales GmbH is a commercial arm of the Karlsberg brewery group focusing on marketing, sales, and direct-to-consumer channels for Karlsberg beverages. The company promotes a wide range of beer and beer-mix products (UrPils, Pilsener, Helles, Kellerbier, Weizen, alcohol-free variants, Radler, Fresh, Grapefruit, Brauermalz, seasonal specialties), operates an online shop and fan shop, organizes events and promotional campaigns (Braunacht tour, social media contests), supports gastronomy partners and retail distribution, and provides product and brand information for consumers and investors. It emphasizes brewery heritage, product quality, and responsible marketing of alcoholic beverages.

📋 Description

• Shape growth, lead sales, develop markets • Responsible for sales strategy in the gastronomy sector • Acting as sparring partner, coordinator and driver for gastronomy sales • Manage and further develop the sales strategy across the entire national brand portfolio • Identify market potential, synergies and growth opportunities • Develop and open new sales channels and business areas with a clear focus on sustainable growth • Analyze relevant KPIs and derive optimizations in the sales process • Play an active role in managing and developing strategic key accounts and partnerships • Close collaboration with executive management, marketing and other relevant interfaces • Operational leadership responsibility as Head of the Regional Sales Managers team for Bavaria

🎯 Requirements

• Entrepreneurial sales leader with a commercial mindset • Degree in business administration or a comparable qualification • Several years of experience in a senior sales role – ideally with experience and proven success in national Key Account Management in the beverages or FMCG sector • Solid market knowledge and a reliable network in beverage wholesale (GFGH), gastronomy and retail/trade structures • Demonstrable success in developing and implementing sales strategies • Strong leadership and coaching skills with the ability to motivate and develop teams • Entrepreneurial thinking, strong results orientation and analytical strength • Excellent communication and negotiation skills at all levels • Willingness to travel frequently and flexible availability • Confident user of CRM systems and MS Office

🏖️ Benefits

• Scope for influence: a responsible key position with strategic impact • Strong brands: work with an attractive and dynamic product portfolio • Leadership culture: flat hierarchies, short decision-making paths and genuine appreciation • Attractive compensation package: base salary plus performance-related bonus and company car for private use • Modern working environment: contemporary work tools and professional structures