(770) Digital Marketing Manager

April 5

Altoros

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Altoros is an experienced IT services provider that helps enterprises to increase operational efficiency and accelerate the delivery of innovative products by shortening time to market$1. .$1

Cloud-Native • Digital Transformation • Kubernetes • Istio • VMware Tanzu

201 - 500

Description

• Understand and implement strategies based on the B2B marketing funnel and Ideal Customer Profile (ICP), including message adaptation to customer journey maps (CJM) • Develop and optimize landing pages mockup and copy • Coordinate content project development across design and web development teams • Manage and optimize advertising campaigns on Google Ads, Bing Ads, LinkedIn Ads, and Facebook Ads • Handle profiles on directories and marketplaces (e.g., Clutch, DesignRush) • Use Google Tag Manager and Google Analytics for tracking and custom reports • Operate marketing automation tools like Zapier or Make • Plan, execute, and report on digital marketing strategies, ensuring alignment with business goals and performance metrics • Analyze campaign performance rigorously, providing actionable insights and strategic recommendations • Perform SEO optimization including keyword research and meta optimization • Create engaging ad creatives for social media platforms

Requirements

• At least 2 years of experience in a similar role in b2b product or service business • Hands-on experience (at least 3 years) working with Google Ads, Microsoft Ads, and LinkedIn Ads • Proven, successful creation, execution, measurement, analysis, and reporting of inbound programs across channels • Advanced knowledge of current and innovative B2B lead generation methods across multiple channels (PPC, SEM/SEO, display, social, events, etc.) • Hands-on experience with Google Analytics, Google Tag Manager, and marketing automation tools (Zapier, Make) • Strong analytical skills to interpret marketing data and make informed decisions • Creative skills for developing effective ad creatives and optimizing landing pages • Excellent communication and collaboration skills to work effectively across teams • Upper-intermediate or higher English level

Benefits

• Opportunities for professional development • Flexible remote working schedule • External education, partly/fully paid relevant certifications • Physical and mental support compensation • Corporate English and Polish language classes and specialized courses • Paid sick leave and five sick days • Transparent employment and payment schemas