Growth Marketing Manager

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Amplify

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

📚 Education

💰 Series C on 2023-05

Education

Amplify is a pioneering company in K–12 education, dedicated to providing next-generation curriculum and assessment solutions. Since 2000, Amplify has been developing programs that empower educators with powerful tools, facilitating the development of comprehensive literacy and math systems for students in thousands of school districts globally. Their suite includes the Amplify CKLA literacy program, Desmos Math, and Amplify Science, all designed to align educational practices with the Science of Reading and evidence-based strategies. Amplify also offers professional development through podcasts and webinars, supporting teachers with insight and innovation.

📋 Description

• Own Amplify's go-to-market strategy – positioning, messaging, and how we win merchants • Plan, build, and optimize paid acquisition across Google, Meta, Shopify App Store – you name it • Own the growth funnel end to end: acquisition, activation, and the metrics that matter (CAC, ROAS, etc) • Run experiments across channels, landing pages, and offers • Sharpen how we position against competitors in the bundling and upsell space • Partner with Product and CS to turn customer insight into messaging and campaigns • Report clearly on what's driving growth and what to scale next

🎯 Requirements

• 5+ years in growth or performance marketing, with real ownership of acquisition and GTM • A track record of driving measurable growth – you can point to numbers you moved • Hands-on expertise running paid acquisition (Google, Meta, and similar channels) • Strong grasp of positioning and messaging • Comfortable owning metrics and making decisions from data • Self-directed and accountable: you thrive owning outcomes on a small team • Experience marketing to Shopify merchants, DTC brands, or the e-commerce ecosystem is a strong plus • Experience with B2B SaaS or direct-sales go-to-market is a plus

🏖️ Benefits

• Competitive compensation, with bonuses tied to company performance • Fully remote work with a collaborative and supportive team • Real ownership over how the company grows • A profitable, fast-growing product with strong customer love and room to scale • The chance to build the growth function, and a team, from the ground up