Product Marketing Manager – Core Math

🕒 May 28

🇺🇸 United States – Remote

💵 $90k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Amplify

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

📚 Education

💰 Series C on 2023-05

Education

Amplify is a pioneering company in K–12 education, dedicated to providing next-generation curriculum and assessment solutions. Since 2000, Amplify has been developing programs that empower educators with powerful tools, facilitating the development of comprehensive literacy and math systems for students in thousands of school districts globally. Their suite includes the Amplify CKLA literacy program, Desmos Math, and Amplify Science, all designed to align educational practices with the Science of Reading and evidence-based strategies. Amplify also offers professional development through podcasts and webinars, supporting teachers with insight and innovation.

📋 Description

• Execute go-to-market (GTM) planning and execution for new product launches and feature updates. • Collaborate with Product, Sales, and Marketing teams to ensure successful product adoption. • Identify strategic opportunities for the core math program, aligning tactics and strategies to achieve enterprise-level business goals. • Develop messaging, positioning, tools, and materials that highlight the value of our product in a competitive market. • Ensure messaging consistency across all customer-facing touchpoints, including marketing and sales materials. • Create high-quality marketing materials, including case studies, white papers, webinars, and sales enablement tools. • Partner with the Content and Growth Marketing teams to strategize and execute campaigns that drive MQLs. • Support messaging on Amplify.com for the program by collaborating with the web team to optimize key pages for SEO and conversion. • Work closely with Sales to develop training, resources, and tools that support effective sales campaigns, adoptions, and implementations. • Participate in market research projects (e.g., surveys, conjoint studies, etc.) in partnership with the market research team to understand broader market dynamics. • Analyze industry trends, the competitive landscape, and customer insights to inform product positioning and sales/marketing strategies. • Develop a deep understanding of math education market dynamics and issues, becoming a market expert for the marketing, product, and sales teams. • Act as an internal advocate for our buyers’ and customers’ interests, informing product strategy, sales strategy, and full-funnel marketing campaigns.

🎯 Requirements

• Bachelor’s degree • 3+ years of experience in product marketing • Proven ability to manage multiple projects simultaneously • Exceptional writing skills with a strong attention to detail (grammar, punctuation, phrasing, and structure) • Technical proficiency and experience with Google Suite • Self-directed and motivated, with the ability to work independently and collaboratively with a team

🏖️ Benefits

• 401(k) plan • competitive health insurance and mental health options • basic life insurance • paid time off • parental leave • access to best-in-class development programs