Senior Marketing Communications Manager

March 20

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Apixio

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Advancing Healthcare Operations and Delivery with an AI Platform

Healthcare Provider Solutions • Payer Solutions • Risk Adjustment Technology • Health Plans Solutions • Prospective Solutions

201 - 500

Description

• We're seeking a talented Senior Marketing Communications Manager to lead and shape Apixio’s content marketing and communication strategy. This role is crucial in crafting captivating stories across the various Apixio businesses and multiple channels. You’ll play a pivotal role in raising awareness, driving engagement, and fostering loyalty through impactful communication initiatives, ultimately contributing to the overall success and growth of our business. • Day to day, you will: - Design, develop, and distribute consistent positioning and messaging throughout all communication touchpoints. - Build and execute a content strategy across the buyer journey using different content types (blogs, whitepapers, webinars, byline articles, web copy, collateral) to enhance the Apixio brand and business segments. - Plan, create, implement, and optimize content campaigns to drive brand awareness and engage our target audiences. - Manage external vendors and freelancers that support advertising, copywriting, and design execution. - Oversee the planning and execution of thought leadership and speaker session content for tradeshows, conferences, and webinars. - Understand our products, customers, and industry and develop focused communications in collaboration with key stakeholders internally and externally.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field. Master's degree is a plus. • 5-7 years B2B marketing experience. Experience marketing to health plans is a plus. • Extensive experience driving content strategy and execution across the buyer journey. • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments. • Strong writing, editing, and proofreading skills. • Strategic thinker with a creative mindset who can analyze market trends and translate technical features into actionable marketing plans. • Skilled project manager who’s able to take ideas from concept to completion. • Prior experience managing external vendors and freelancers. • Experience in campaign management, including planning, execution, and KPI analysis • Proficient in MS Office, Google Suite, Adobe Creative Cloud, Marketo, and WordPress.

Benefits

• Meaningful work to advance healthcare • Competitive compensation • Exceptional benefits, including medical, dental and vision, FSA • 401k with company matching up to 4%