Principal Communications Manager

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Apollo.io

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

B2B • SaaS • Artificial Intelligence

Apollo. io is an all-in-one sales platform designed to streamline and enhance sales operations from lead generation to deal management. The platform offers tools for contact and account search, scores and signals analysis, inbound optimization, sales engagement, and more, leveraging AI and a living data network for comprehensive sales intelligence. Apollo. io is ideal for sales professionals, marketers, and revenue operations teams aiming to enhance productivity and efficiency by automating workflow tasks and integrating CRM systems. With a focus on improving sales performance through analytics and conversation intelligence, Apollo. io helps businesses find the right leads at the right time, nurture those leads effectively, and close deals efficiently.

📋 Description

• Turn Apollo corporate narratives, milestones and data insights into compelling stories that earn attention with media, analysts, and customers • Develop high-impact content for external audiences including contributed bylines, data benchmark and survey reports, executive POVs, and other content to build thought leadership and brand awareness • Ensure narratives reinforce Apollo’s messaging and support its business strategy • Collaborate with Marketing on integrated campaigns, editorial planning and amplification • Drive product PR that highlights innovation, customer impact, and category leadership • Develop data-informed messaging and materials including press releases, messaging frameworks, briefing documents, FAQs, talking points, and reactive statements • Partner closely with Product, Product Marketing, Engineering, Legal to ensure clarity, accuracy, and consistency across all product communications • Support for sensitive comms (e.g., data topics, platform policies, incidents, and legal or regulatory matters) with strong judgment and executive-ready recommendations • Help enhance and operationalize Apollo’s analyst relations strategy, with a focus on influence, education, and long-term relationship building • Manage day-to-day engagement with key analysts including Gartner, Forrester, GZ Consulting, Info-Tech, and others • Develop analyst-facing materials such as briefings, decks, messaging frameworks, and market POVs • Lead planning and execution of all-hands meetings, including agenda development in coordination with executive team leaders, speaker preparation, content production, and run-of-show coordination • Develop internal communications content and cross-channel cadence that reinforce Apollo’s narrative and strategy, ensuring employees understand company goals, priorities, momentum and moments of change • Draft, edit, and distribute internal announcements for org changes, product updates, milestones, and other company-wide initiatives; ensure internal and external comms are tightly aligned, synchronized, and strategically sequenced

🎯 Requirements

• 10+ years of experience in corporate communications (B2B tech, SaaS, AI, or GTM industry experience preferred) • Strong track record of data storytelling and translating research into earned media and thought leadership • Exceptional writing and editing skills, from crisp messaging to long-form content • Proven experience leading product launches, product PR, and simplifying complex technical narratives • Experience with media relations, analyst relations, crisis communications, AI/ML technology, and product communications • A builder’s mindset: comfortable in fast-paced, high-growth environments with evolving priorities • Strong cross-functional partnership skills across Product, Marketing, Sales, Legal, and Exec teams

🏖️ Benefits

• Competitive compensation, equity, and benefits • 401(k) plan • At least 10 paid holidays per year • Flex PTO and parental leave • Employee assistance program and wellbeing benefits • Global travel coverage • Life/AD&D/STD/LTD insurance • FSA/HSA and medical, dental, and vision benefits