Account Director

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🕒 March 31

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App Guardians - App Growth Network's Mobile Marketing Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

🛍️ eCommerce

☁️ SaaS

eCommerce • Mobile Marketing • SaaS

App Guardians is a mobile-first advertising agency specializing in user acquisition and growth solutions for mobile applications. They utilize data-driven strategies and creative expertise to enhance app visibility and drive user engagement through services such as App Store Optimization, paid user acquisition, and retention strategies. Their innovative approaches have proven results, helping clients increase app installs and optimize subscription revenues effectively.

📋 Description

• Build and maintain strong relationships with external stakeholders (founders and/or marketing executives) - you will be their main point of contact • Understand client needs and translate them to actionable tasks for our cross-functional teams (content, design, data, ASO, Paid Media) • Advise clients on marketing strategies and identify areas for testing and growth • Manage our team of Account Success Managers and Coordinators, mentoring and supporting their clients • Negotiate renewals and contract terms for key clients • Manage projects to maximize value delivery to clients, high quality results, on time and on budget • Set up, monitor, and optimize paid channels and performance metrics (supported by a paid media specialist) • Work with mobile growth stack platforms and tools from user acquisition (ASO tools, Facebook, Google, Apple Search Ads), through retention (Firebase, Braze, Clevertap), monetization, and overall - we will teach you how to work with them • Stay up-to-date with digital technologies developments - attend webinars, conferences and be an active participant in a mobile marketing community • Participate in agency thought leadership and process development - if you have an idea how we can do things more effectively, we want to hear it :)

🎯 Requirements

• Strong Media Management and negotiation skills • Experience leading and supporting a small but dynamic team • 5+ years working in a digital marketing agency or a fast-growing tech startup • 5+ years in a client-facing/ stakeholder management role • Hands-on experience with paid media management tools (Facebook Ads, Google Ads) and other online marketing tools • Self-starter and keen to take ownership • Excellent verbal and written communication skills • Strong analytical and project management skills • Strong project management team communication skills • Nice to have: App marketing knowledge is a big bonus but can be trained but you must prove to be mobile-savvy - we will ask you what your favorite mobile apps are • Familiarity with MMPs and in-app analytics tools (Appsflyer, Adjust, Firebase, Mixpanel, Amplitude) • Familiarity with project management and communication tools (Asana, Slack) • Strong reporting and data analysis skills • Degree in business, Marketing, Advertising or relevant field

🏖️ Benefits

• Real career growth - start-ups mean things change frequently including new roles and opportunities to advance and lead • Competitive compensation - not just the basics but also stock options and quarterly performance bonuses. We take care of our people • Dynamic industry - mobile is rapidly changing which means constant learning and brushing elbows with all kinds of people and businesses • Flat culture - we care about our people being empowered to share ideas and build the future. Decide and do, that’s our credo • Work where you want - whether from home, coffee shop, the beach or our lovely office in Vancouver’s Gastown district • Unlimited Paid Time off (PTO) and sick time - use the time you need to rest and recharge • Professional development - we invest in our teams to boost their industry and professional knowledge. This includes webinars, media, workshops and even worldwide travel opportunities to the best conferences (when they are happening again)! • Health and Wellness - flexible health benefits to take care of yourself and those you care about