Paid Media, Creative Specialist

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🕒 June 29

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Assistantly

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

📣 Marketing

📦 Logistics

💼 Consulting

Marketing • Logistics • Consulting

Assistantly is a company that specializes in providing top-tier virtual and executive assistants to businesses looking for efficient and cost-effective solutions. The company offers a wide range of services including administration, marketing, operations, finance, and client success, providing a substantial cost saving to clients. Assistantly focuses on easing the hiring, onboarding, managing, and retaining of highly skilled assistants by offering fully-managed and scalable plans with a fixed monthly rate. Their unique selling point is the provision of highly qualified "unicorn" assistants who are trained for efficiency and come with a dedicated success team, ensuring the best possible match for their clients' needs. Trusted by over 500 fast-growing companies worldwide, Assistantly's main goal is to help businesses grow faster and more effectively by managing the complexities of building a team.

📋 Description

• Support the Founder & CEO for cat-obsessed consumers, where growth is driven by performance marketing, rapid creative iteration, and disciplined testing. • Run paid media end-to-end — making decisions, testing aggressively, and translating performance data into clear creative and funnel direction with minimal oversight. • Own outcomes tied to subscription growth and revenue efficiency with Meta advertising as a core growth lever. • Perform daily management of Meta Ads, including budget allocation, targeting, campaign launches and pauses, and performance monitoring to maximize ROAS.

🎯 Requirements

• Generate original ad creative concepts across multiple distinct angles, hooks, and formats — bringing new creative direction, not iterations of an existing idea • Build ad creatives during rapid testing cycles, including static ads and simple motion or short-form video using tools like Canva or CapCut, with strong design judgment and quality control over AI-assisted output • Lead structured A/B testing across hooks, messaging, formats, voiceovers, and offers, with clear hypotheses and documented learnings • Manage Meta Ads (Facebook/Instagram) daily — budget allocation, targeting, campaign launches and pauses, and performance monitoring to maximize ROAS and drive subscription growth • Analyze performance data to identify audience behavior patterns, creative fatigue, and funnel drop-off — and turn those insights into the next round of creative • Identify landing page constraints impacting results and proactively build or optimize campaign-specific landing pages to improve conversion rates • Deliver clear, proactive performance reporting — key metrics, trends, learnings, and recommendations — without being asked • Stay immersed in cat culture, viral trends, and community conversations to inform targeting, messaging, and creative angles • Non-NegotiablesCreative • Demonstrated ability to generate diverse, original creative concepts — multiple genuinely distinct angles for the same product, not variations of a single idea • Strong design judgment and the ability to direct, evaluate, and quality-control AI-assisted creative output • A portfolio or work samples showing range across hooks, formats, and concepts (not just one signature look) • Paid Media • 3+ years of paid media experience managing Meta Ads (Facebook/Instagram) for DTC or ecommerce brands, with proven ROAS improvement • Demonstrated ability to lead A/B testing initiatives and translate performance data into clear creative and strategic direction • Hands-on experience creating or optimizing landing pages to improve funnel conversion rates • Experience with Meta Ads Manager, Meta Analytics, and Google Analytics • Operating Style & Fit • Proactive operator who reports, flags, and recommends without being prompted • Detail-oriented and independent — requires minimal handholding • Genuine passion for cat culture and a real understanding of the cat-obsessed consumer mindset • Strong written and verbal English; comfortable communicating performance insights via Slack and email.

🏖️ Benefits

• Competitive salary • Paid US holidays • Paid wellness days • Health & wellness allowance • Monthly profit sharing • AI, Operations, and Leadership upskilling • Dedicated Success Manager and long-term placement support