UX/Web Copywriter | Remote

April 24

Beacon Digital Marketing

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Inbound | ABM | Content | Paid Search + Social | SEO | Analytics | Video | Podcasts | Web Design & Dev | HubSpot Pros

Digital Marketing Strategy • Social Media Marketing • Online Marketing • Website Optimization • Inbound Marketing

51 - 200

Description

• Develop high-converting copy for all website and landing pages, product & solution descriptions, and company stories. • Working closely with UX/UI designers, developers, and product managers to ensure that the textual content fits well within the design framework and contributes positively to the user interface. • Participating in usability testing and accepting feedback on how well the copy works within the user experience. Making adjustments based on user feedback to improve clarity, engagement, and effectiveness. • Work closely with content strategists to write copy that meets business goals, target audience preferences, and industry trends. • Collaborate with the creative & content teams to maintain a consistent brand voice and tone, ensuring alignment with brand personality, values, and messaging strategy. • Implement best SEO practices, utilize keyword research, and seamlessly incorporate relevant keywords for improved organic visibility. • Review and edit copy for accuracy, consistency, grammar, punctuation, and adherence to brand guidelines, enhancing clarity and effectiveness. • Collaborate with cross-functional teams, including creative & content, to align copy with visual elements and overall campaign objectives. • Conduct thorough research on target audiences, market trends, and competitors to inform effective messaging strategies. • Optimize copy for SEO, ensuring both persuasiveness and search engine-friendliness. • Ensuring that all written content is accessible and inclusive, making it understandable for people with various disabilities and from diverse backgrounds.

Requirements

• Proven experience as a UX/Web Copywriter or similar role • Strong understanding of digital marketing, user experience, and customer behavior • Exceptional writing and editing skills with a portfolio showcasing successful conversion-focused projects • Ability to interpret data and analytics to inform and optimize copy strategies • A creative thinker with a strategic mindset and the ability to translate complex ideas into simple, compelling messages • Detail-oriented with excellent organizational and project management skills • Certifications in UX Writing, Digital Marketing, or SEO, preferred. • Basic HTML and Markdown knowledge, preferred. • Familiarity with Google Suite, Figma, HotJar, ClickUp, Slack, and related tools is a plus

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service