Senior Paid Social Manager

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bedrop 🐝

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🛍️ eCommerce

💄 Beauty

🧘 Wellness

💰 Seed on 2022-03

eCommerce • Beauty • Wellness

bedrop is an e-commerce brand that sells bee-derived products and skincare/wellness items. The company offers a range of products made from bee ingredients (propolis, Gelée Royale, Manuka honey, bee venom, pollen) across categories like face and body care, suncare, supplements, and consumable honey products. Its site features a Honeybee Club loyalty program, claims bio-certification, free shipping over €49, customer ratings, and messaging about supporting bee protection projects.

📋 Description

• Planning, building and managing paid social campaigns across creative, bidding, budget and automation, handling six-figure budgets • Building a full-funnel architecture and allocating budgets to maximize impact • Using attribution tools as a cross-channel attribution layer and making budget decisions based on ROAS and POAS • Analyzing performance data and deriving concrete recommendations for action • Owning A/B tests and scaling strategies to measurably improve creatives • Providing data-driven feedback to the Creative Strategist and briefing design and content teams as well as external agencies • Co-responsible for tracking setup (Pixel, CAPI, GA4), product feeds and ensuring data quality • Building, optimizing and scaling paid social campaigns on Meta, Pinterest and TikTok to drive growth and revenue • Contributing strategically and gradually taking full campaign responsibility and ownership

🎯 Requirements

• Minimum 5–6 years of experience in paid social, primarily with Meta Ads • Analytical, structured thinker • Data-driven approach and continuous optimization • Strong communication skills and team player • Fluent German and good English • Understanding of direct-response marketing (nice to have) • Experience with tracking and attribution tools, e.g. GA4, Admetrics (nice to have) • Willingness to further develop paid social skills (nice to have)

🏖️ Benefits

• A long-term opportunity at a fast-growing health/food scale-up • Collegial cooperation in a positive working environment • Flat hierarchies • Fair compensation • Company pension plan • Varied and interesting role • Scale-up atmosphere: work closely with a dynamic and highly motivated team • Opportunities to participate in cross-functional company development • Employee events (where possible) • Networking at various events and appointments, including with Judith Williams