Senior Director, Demand Generation

April 16

Bestpass

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Comprehensive payment platform with a focus on nationwide toll management for commercial fleets of all shapes and sizes

Toll Savings • Electronic Toll & Transponder Management • Commercial Motor Carrier Services • National Toll Solution • Toll Management

51 - 200

Description

• Design and execute marketing programs, including initial planning and ongoing execution across all product families to achieve all marketing targets. • Recruit, develop, and mentor a team of marketers who develop and deploy campaigns and content across email, digital advertising, social media, and paid media channels. • Determine and plan campaigns including the optimal deployment of an increasing marketing program budget. • Lead digital marketing capabilities, including SEM, SEO, and CRO, and oversee our corporate websites in partnership with internal partners and external agencies. • Drive awareness and alignment of marketing campaigns within Sales, Customer Success, Business Development, and other relevant departments. • Continually A/B test and optimize, establishing actionable outcomes from testing results. • Demonstrate a strong commitment to ongoing Sales alignment to ensure program success. • Be able to think strategically and dive into the details to get things done.

Requirements

• Minimum 10-12 years in B2B Marketing with over 5 years in a Marketing leadership and people management role • B2B technology experience required; additional B2C experience helpful • Experience with trucking / transportation industry a plus • Demonstrated expertise in designing, executing, and measuring annual and account-specific campaigns across multiple product lines and customer segments • Proven success in B2B marketing methods and best practices specific to demand generation • Extensive understanding of digital marketing and corporate website best practices – experience in SEM, paid search, social and online advertising, SEO, and CRO • Hands-on experience working with Marketing technology, including marketing automation and email marketing • Account-based marketing experience preferred • Highly creative – ability to think outside the box to find new ways to generate interest and excitement among targeted audiences • Strong analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts and assess efficacy of marketing programs • Strong attention to detail during review of content and creative designs • Entrepreneurial spirit and commitment to achieve outstanding results • Highly motivated and passionate with the ability to adapt to change

Benefits

• A flexible work schedule, with 100% remote and/or hybrid roles. • An amazing benefits package, including health and dental-effective on your first day of work. • Paid time off so you can have time to relax and experience a healthy work-life balance. • A 401K plan with an impressive company match. It’s never too early to start saving for retirement! • Tuition reimbursement to help expand your mind and keep your career on track. • Health and wellness focused work environment with optional standing desks, office fitness challenges, monthly chair massages and plenty of outdoor space to take a walk or just clear your mind. • Opportunities to participate in charitable events, give back to the community and get paid for your efforts! • We reward success with promotions from within and encourage all employees to switch lanes and check out other departments. • We pay hefty referral bonuses to all employees who refer family and friends!