Growth Product Manager

🔥 1 hour ago

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Logo of BetterMe

BetterMe

201 - 500 employees

🏥 Healthcare

🍽️ Food & Beverage

📣 Marketing

Healthcare • Food & Beverage • Marketing

BetterMe is a wellness-focused company that offers fun and simple fitness solutions, including personalized activities, a Wall Pilates program, calisthenics workouts, and meal timing strategies like intermittent fasting. Its products are designed to cover a range of wellness needs, making fitness accessible and enjoyable for users at various levels. BetterMe also places a strong emphasis on user privacy and data management, providing users with choices about how their data is used and processed to enhance their experience while using the company's services. Their technology optimizes site experiences, ad relevance, and user engagement while ensuring the security and functionality of their products.

📋 Description

• Scale the Creators Platform, enabling creators to launch, manage, and distribute content and services • Optimize acquisition, activation, upsell, and cross-sell funnels • Drive product growth by optimizing key metrics across acquisition and activation flows • Conduct competitive research and analyze user feedback • Use funnel analytics to uncover insights • Identify growth opportunities and develop data-driven hypotheses for optimization experiments • Collaborate with marketing, design, analytics, and engineering teams to achieve business results

🎯 Requirements

• 2+ years of experience in a growth-focused role, such as Growth Product Manager or Product Manager • Proficiency in growth metrics, A/B testing, and data analytics • Strong understanding of design principles and copywriting strategies • Exceptional verbal and written communication skills • Proven experience working with cross-functional teams • Upper-intermediate or higher proficiency in English • Experience in B2C or subscription-based products is a plus • Hands-on experience conducting user interviews is a plus • Advanced knowledge of digital advertising principles is a plus

🏖️ Benefits

• Flexible work format: office, remote, or hybrid • Independent time management and decision-making without micromanagement • Growth opportunities and internal career advancement • Workouts with professional trainers in the corporate gym • Massage • Corporate lunches • Sports and team activities • Regular online workouts • Partner discounts • Free access to BetterMe products • Health insurance and corporate doctor • Support for sports events, including covered entry fees • New hardware and equipment for productive work • Legal and finance support, including personal consultations

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