Business Development Manager – VIP / Institutional Growth

🔥 15 minutes ago

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Binance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

📋 Description

• Acquire and activate VIP-tier clients, prop trading firms, hedge funds, market makers, HNW retail desks, and convert them into sustained spot volume contributors • Own a regional volume target and track performance against spot market share metrics vs competitors • Identify and work with internal teams to design incentive structures or campaign responses • Build localised go-to-market strategies that adapt global Binance products to regional market structure, client behaviour, and regulatory context • Develop and maintain relationships with regional trading communities, OTC desks, VIP aggregators, and local crypto networks • Co-ordinate with internal teams on regional trading competitions, fee promos, and volume campaigns tied to measurable outcomes • Capture and structure client feedback on margin, sub-accounts, lending terms, and OTC workflow into actionable product proposals • Work with product and engineering stakeholders to validate institutional feature gaps and contribute to prioritisation discussions • Run small-scale pilots with anchor clients to test product iterations before broader rollout • Maintain your own competitive intelligence cadence, track competitor moves, fee changes, and campaign activity across named exchanges • Identify growth opportunities from market signals and initiate sprint-sized experiments (2–4 weeks) to test them • Able to produce clean, standalone briefs, CP alerts, product proposals, client summaries

🎯 Requirements

• 5–7 years in financial services, crypto exchange, or trading BD with direct client-facing responsibility • Track record of growing trading volume or AUM at the account or segment level, can speak to specifics • Working knowledge of exchange mechanics: VIP tier structures, maker/taker fee dynamics, liquidity behaviour, fee sensitivity • Operates effectively in ambiguous, fast-moving environments without a detailed brief • Clear, direct written communication briefs and proposals that don't need heavy editing • Exposure to both TradFi (asset management, prime brokerage, treasury operations) and crypto-native environments (Strong Advantage) • Familiarity with institutional margin products, lending structures and products (Strong Advantage) • Regional market depth in SEA, MENA, Korea, or CEE (Strong Advantage) • Existing network of institutional or VIP-tier trading counterparties (Strong Advantage)

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)