Global Social and Community Lead

February 1

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Binance

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The World’s Leading Blockchain Ecosystem and Digital Asset Exchange

Digital Assets Exchange • Blockchain • Cryptocurrency Exchange • Bitcoin • Fintech

1001 - 5000

💰 Initial Coin Offering on 2020-12

Description

• Lead and manage a team of ~10 remote workers distributed around the world. • Create and own quarterly team and individual KPIs and OKRs • Oversee and improve the content strategy for all global social media channels, including Twitter, TikTok, Instagram, Facebook and LinkedIn, and the growth strategy for global Telegram and Discord community channels • Manage agency and partner relationships. Propose and execute plans to onboard additional partners and creators to level up Binance’s social presence • Plan and manage bi-annual budgets for the social and community teams • Contribute to the strategy and execution of integrated marketing campaigns and product launches, and design and execute large community activation campaigns • Create and manage always on content strategies for our priority global partnerships such as CR7 • Consult on marketing strategy and social optimization opportunities for various marketing and business initiatives such as global events, KOL engagements, new product lines and communication plans • Work closely with the PR and communications team to sync content schedules, align on messaging and ensure social content is complementing our comms strategies • Be responsible for leadership social media strategy and output, and contribute towards our executive visibility approach, including for the CEO, CMO and other executives • In close coordination with Global Communications, lead or play a key role in crisis, issue and disaster management and communication, including fast, measured and informed response, sentiment monitoring and reporting, and consulting on further action • Oversee the management of the Binance Angels, our ~500 person volunteer program, to maintain and boost Angel satisfaction and engagement through benefits, events, trainings, team buildings and other proactive initiatives • Manage and improve Binance’s social media and community data and attribution pipeline and tool stack. Report on performance on a weekly, monthly and quarterly basis • Collaborate with regional marketing leads to guide and improve regional social, community and Angel presence • Create and maintain processes, trainings and playbooks to ensure the smooth operation and growth of the social and community team

Requirements

• Native or fluent English language is a must • 10+ years of digital marketing experience in social media, community, content or brand marketing related roles, with 5+ years of successfully managing medium-sized marketing teams • Experience working on large integrated marketing campaigns, and working with external agencies, partners and talent • Demonstrable success with growing social media accounts and executing campaigns • Deep understanding of the crypto market. Up to date with trends and sentiment. Expert on Binance’s product suite • Strong knowledge of content creation and social media channels, with Twitter and TikTok as a top priority • Proven good judgment in high pressure situations; an ability to remain calm and logical • Excellent communication, writing and copywriting skills • Strong sense of ownership and responsibility. Resistant to stress. Self motivated and results oriented • Remote and start-up experience is a plus

Benefits

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities • Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless • Tackle fast-paced, challenging and unique projects • Work in a truly global organization, with international teams and a flat organizational structure • Competitive salary and benefits • Flexible working hours, remote-first, and casual work attire