Digital Marketing Analyst

April 26

Blinkist

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The mobile-first nonfiction learning app for you and your business. Focused on innovation, collaboration, and diversity.

Mobile publishing • Mobile Apps • E-Learning • Writing and Editing • Broadcast Media

51 - 200

💰 $18.8M Series C on 2018-06

Description

• Digital Marketing Trend Analysis: • Stay ahead of the latest Digital Marketing advertising trends (focusing on Paid Social Media), identifying emerging patterns and most converting assets. • Set up tracking mechanism to understand capture, analyse and learn from emerging patterns and competitor analysis. • Competitor Monitoring: • Regularly track and analyze competitor creatives. Provide insights into their strategies, campaigns, and overall positioning. • Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives. • Results Measurement: • Test, measure, analyze, and optimize the performance of search and social content to display across conversion funnels to: boost customer engagement and conversions, lower the cost of customer acquisition, and increase customer lifetime value (LTV). In other words, make data-driven decisions. • Set up dashboards and develop models for data presentation to suggest recommendations for business performance improvement. • Collaboration with Creative Teams (Design and Video): • Work closely with the Brand and Creative Marketing teams at Blinkist / Go1 to translate these insights into creative strategies. Ensure that our processes run efficiently and maintain a focus on performance. • Use technology to reduce production time and cost: • Integrate AI, automation tools and in-house developed technologies to improve our creative production process ensuring lower delivery time and cost.

Requirements

• Bachelor's degree in Business, data or related field • Proven experience in data analysis • Up-to-date knowledge of social media platforms, trends, and emerging technologies • Highly data-driven with expertise in • SQL usage • Proficient Excel level • Digital marketing experience is preferred, but an appetite to learn is a must • Creativity, self-organization, and an innovative mindset • Excellent analytical skills with the ability to interpret data and draw actionable insights • Proficient communication and collaboration skills, adept at seamlessly working with cross-functional teams

Benefits

• Competitive incentive plan in addition to salary • Employee Stock Option Plan • Flexible approach to work • Monthly work from home or transport reimbursement • One time work from home office set up budget • Unlimited access to the Go1 Learning Hub, and mentorship program • Professional development fund • Volunteer leave to give back to the community • 30 PTO days + Wellbeing days • Flexible public holidays - take the days off that are important to you, swap out the ones that are not • Family planning & parental leave, plus support for parents returning to work • Wellness initiatives and an Employee Assistance Program