Market Access Content Lead

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $110k - $180k / year

⏰ Full Time

🟠 Senior

💰 Account Manager

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Blue Matter

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

🏥 Healthcare

📦 Logistics

💼 Consulting

💰 Private Equity Round on 2020-08

Healthcare • Logistics • Consulting

Blue Matter is a consulting firm serving the life sciences industry. We strive to bring a new approach to consulting with original ideas that deliver a meaningful impact. Our expertise includes strategic advisory services, product strategy, market access, medical affairs, and data analytics, helping clients navigate complex decisions in the biopharma sector. With a focus on cross-functional strategy and organizational excellence, Blue Matter is dedicated to supporting clients in achieving optimal results in a rapidly evolving market.

📋 Description

• Serve as a primary day-to-day client contact, building trusted relationships and anticipating client needs • Lead client discussions to gather insights, clarify objectives, and pressure-test requests before work begins • Distill client requests — often ambiguous or high-level — into precise, actionable briefs and content direction for manuscript development and the creative team • Manage client expectations proactively around scope, timelines, feedback cycles, and MLR requirements • Provide “on-the-spot” content recommendations in client meetings, backed by market access expertise • Identify opportunities to expand and deepen client engagements • Work closely with designers and production teams to ensure copy and visuals integrate seamlessly for maximum impact • Work closely with agency project management and traffic team to manage timelines and deliverables across multiple concurrent projects with minimal oversight • Serve as the “Strategic Guardrail” during the creative process, ensuring that design elements enhance rather than distract from the core access message • Interpret and apply strategic inputs from clients and consulting teams to develop brand narratives that resonate with payer stakeholders • Own manuscript development end to end: synthesize, outline, draft, edit, and finalize content manuscripts — complete, referenced, annotated copy documents — that serve as the blueprint for the art team’s design and execution of each deliverable • Write clear, accurate, and persuasive content for market access audiences, including payers, formulary decision-makers, HCPs, and policy influencers • Translate complex clinical, health economics, and policy information into concise, engaging messages and narratives tailored to specific audiences • Lead the drafting and development of core market access materials, including, but not limited to: payer value propositions; reimbursement, billing, medical exceptions, and coverage guides; objection handlers; formulary flashcards; HEOR and RWE data summaries; patient access brochures and educational materials; prior authorization forms and instructions; pull-through toolkits; payer and HCP email campaigns; interactive PDFs; infographics; leave-behinds; sales aid copy; payer- and HCP-focused microsite content; and training slide decks for account teams • Deliver manuscripts that are “design-ready” — with clear structure, hierarchy, callouts, references, and annotations — so the creative team can execute efficiently and accurately • Maintain manuscript quality and consistency across concurrent projects, from first draft through MLR submission and final release • Ensure content aligns with brand tone, compliance guidelines, and legal/regulatory requirements (e.g., FDA, OPDP) • Support the medical/legal/regulatory (MLR) review process, incorporating feedback while maintaining clarity and persuasiveness

🎯 Requirements

• 5–8+ Years of Healthcare Communications : Proven, verifiable track record in pharmaceutical or healthcare messaging, with deep roots in Market Access, Payer Marketing, or HEOR communications — this role requires established expertise, not on-the-job learning of the fundamentals • Client Management Experience : Demonstrated success owning client relationships in an agency or consultancy setting, including translating loosely defined client asks into structured briefs and deliverables • Entrepreneurial Self-Sufficiency : A self-starter who operates with urgency and minimal direction, comfortable with ambiguity, and accountable for outcomes from kickoff through delivery • Exceptional Manuscript & Writing Skills : Ability to serve as a “Strategic Storyteller,” with a portfolio demonstrating the ability to turn complex pharmaceutical data into persuasive, clear, and audience-appropriate content — and to structure that content into design-ready manuscripts that art and production teams can execute against • Data Translation Expertise : Mastery in interpreting clinical data, health economics, and policy shifts, with the ability to translate these “strategic inputs” for non-clinical payer and provider audiences • U.S. Payer Landscape Literacy: A functional understanding of the U.S. reimbursement ecosystem, including formulary decision-making, PBM dynamics, coding/billing pathways, and value-based messaging • Creative Collaboration : Experience partnering with art directors, designers, and digital production teams to develop integrated campaigns where copy and visuals work in tandem • MLR & Technical Proficiency : Deep experience navigating the Medical/Legal/Regulatory (MLR) review process, including working competency within the Veeva Vault platform for submissions and markups • Regulatory Rigor : Solid working knowledge of industry compliance standards, including fair balance, ISI requirements, referencing standards, and the distinction between promotional and non-promotional materials • Educational Background : Bachelor’s degree in Communications, Life Sciences, Marketing, or Journalism; an advanced degree (MPH, MS, MBA, or similar) is highly regarded • Agency or Consultancy Experience : Prior experience in a fast-paced agency or strategic consultancy, featuring the confidence to lead client discussions and provide “on-the-spot” content recommendations • Startup Agility : Comfortable operating in a “scrappy,” high-growth, or small-agency environment where adaptability is key, deadlines are often tight, and everyone contributes beyond their job description • Operational Excellence : Highly organized and detail-oriented, with the ability to manage the nuances of multiple concurrent projects without losing sight of the strategic “big picture"

🏖️ Benefits

• 401k - generous employer match with immediate vesting and financial planning resources • Comprehensive medical, dental and vision coverage options effective day 1 of employment • Flexible spending account (FSA) or Health Savings Account (HSA) • Company paid insurances including Short- and Long-Term Disability and Life insurance as well as additional voluntary options • Paid parental leave for all new parents • Health & Wellness Benefit (e.g., gym memberships; $1000 reimbursement annually) • Employee Assistance Program • Generous paid time off including vacation, sick days, floating and company holidays