Senior Segments Analyst

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🕒 June 13

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BMG

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

BMG is a company whose activities are not specified in the provided text. With only the name "BMG" given and no additional context, there is insufficient information to determine its products, services, or market. Please provide more details (website, industry, product descriptions, or company summary) to allow accurate categorization.

📋 Description

• Structure and evolve the segments strategy, connecting market insight, strategic ambition and Banco Bmg's competitive positioning. • Define value propositions by segment, guiding the design of products, channels, customer journeys and relationship models. • Establish and ensure guidelines for a single view of the customer across the organization, enabling consistent action throughout the customer journey. • Define directives for building next-best-offer and offer packaging, providing guidelines and inputs for Commercial Planning. • Orchestrate, together with executing areas, the agenda for improving the customer experience and service model. • Ensure coherence of the segment strategy considering cost-to-serve, profitability and expansion potential. • Translate the strategic vision into clear roadmaps for the Customers area and partner areas (Products, Channels, Technology, Commercial). • Act as the technical reference on segmentation topics, supporting strategic decisions and prioritization of initiatives. • Participate in customer governance, contributing to the definition of priorities, monitoring results and impact-driven decision making.

🎯 Requirements

• Bachelor's degree in Business Administration, Economics, Engineering, Marketing, Statistics or related fields. • Strong experience in customer strategy, segmentation, portfolio management or related areas, preferably in the financial sector. • Experience defining value propositions, go-to-market strategies and segment-specific offer guidance. • Analytical capability to assess profitability, cost-to-serve and growth potential by segment. • Experience working across functions, with regular interaction with Product, Commercial, Channels and Technology teams. • Knowledge of strategy frameworks, customer experience and journey mapping. • Good communication, structured thinking and the ability to translate strategy into clear, actionable guidance. • Differentials: prior experience in banks, fintechs or data- and customer-oriented companies. • Availability to work in a hybrid model in São Paulo.

🏖️ Benefits

• Health plan with no monthly fee + Telemedicine; • Dental plan with no monthly fee; • Meal and Food Vouchers; • Life insurance; • Funeral assistance; • Private pension plan; • Competitive annual variable compensation (bonus); • PPR - Profit Sharing Program; • Único Skill (free education benefit); • Bicycle parking and locker rooms; • Childcare assistance; • Internet allowance; • Wellbeing programs; • On-site clinic; • Pregnancy support program; • Extended maternity and paternity leave; • Copay exemption for pregnant employees and baby up to 1 year; • Personalized baby kit; • Dr. BMG – Telepsychology + Telemedicine + Nutritionist + Nurse and Physical Educator, extendable to dependents; • PAP - Financial, legal and psychological advisory program; • Gympass/Wellhub - Discounted gym memberships; • Pharmacy discount program; • Fresh fruit every day; • Birthday day off; • Flexible dress code; • Hybrid work model.