Vice President, Product Marketing

April 9

Brightcove

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The most trusted streaming technology company in the world.

online video platform • video publishing • cloud encoding services • cloud video • enterprise video

501 - 1000

💰 $2M Post-IPO Equity on 2022-02

Description

• Lead the development of a comprehensive product marketing strategy • Develop go-to-market plans for new product launches • Support market research and customer insights efforts • Oversee content development and collateral creation • Collaborate on demand generation and lead nurturing • Partner with sales for enablement and training • Drive customer success and advocacy initiatives • Establish key performance indicators for measurement and optimization • Collaborate with cross-functional teams and ensure alignment • Represent the company as a thought leader in the industry

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred • 10+ years of experience in product marketing, with 5+ years in leadership roles • Proven track record in developing and executing product marketing strategies • Strong understanding of SaaS business models and pricing strategies • Excellent communication and storytelling skills • Strategic thinker with a data-driven approach • Highly collaborative mindset • Experience in fast-paced, agile environments • Demonstrated leadership, project management, and training skills

Benefits

• Competitive salary and benefits package • Opportunity to work with a high-performing team dedicated to product marketing • Pivotal role in executing business and product strategy • Opportunity to drive revenue growth and foster market development • Utilize 20-year history of innovation to position brand for success • Establish clear differentiation and sustained market leadership