Mobile User Acquisition Manager

Job not on LinkedIn

🔥 1 minute ago

🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 22%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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📋 Description

• Plan, launch, and optimize app install campaigns across UA networks and app DSPs • Focus acquisition on quality players rather than inexpensive installs • Translate the Head of Mobile’s growth strategy into channel plans, budgets, and testing roadmaps • Report progress against shared mobile KPIs • Analyze cohort, LTV, retention, and ROAS data to determine when to scale, shift spend, or stop campaigns • Collaborate with BI and the Head of Mobile on MMP setup, attribution accuracy, and incrementality testing, including SKAN and ATT • Brief and iterate with creative teams on concepts and messaging for skill gaming audiences • Partner with product, CRO, and CRM teams to improve conversion, activation, and retention • Ensure campaigns comply with platform and regulatory requirements

🎯 Requirements

• Proven experience acquiring players for skill gaming apps • Strong track record in mobile user acquisition and app performance marketing • Experience scaling gaming apps and managing large media budgets • Deep hands-on experience with UA networks and app DSPs, including AppLovin, Unity Ads, ironSource, Moloco, and Liftoff • Confident with AppsFlyer and similar MMPs and mobile analytics tools; AppsFlyer is essential • Strong cohort, LTV, and ROI analysis skills • Ability to turn complex data into clear optimization decisions • Degree in Marketing, Business Administration, or similar • iGaming or social casino experience welcomed • Ability to work across creative, product, BI, and analytics teams and adapt to changing priorities

🏖️ Benefits

• Real ownership from day one • Direct access to decision-makers • Freedom to build and make decisions with minimal bureaucracy • Open communication in Slack • Outcomes documented in Monday.com • Agreed and maintained deadlines • Connected communication through cameras-on calls • Equal-opportunity workplace committed to diversity, inclusion, and employee contribution • Non-traditional career journeys and diverse perspectives welcomed

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