
51 - 200 employees
Founded 2006
✈️ Travel
🏨 Hospitality
📚 Education
Travel • Hospitality • Education
Bushwise is the exclusive Southern African training provider for the International Field Guide Association (IFGA) certification and standards. It offers on-the-ground practical courses (3 days to 12 months) in safari guiding, game management, wildlife tourism, and conservation management, plus short courses and online courses for nature enthusiasts and field guiding. Bushwise also provides recruitment and placement services for lodges and wildlife employers, onsite training and IFGA assessments, career advice, and runs events, webinars and open days. It supports students with accreditation (CATHSSETA), financial aid guidance, and a foundation offering grants and discounts.
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51 - 200 employees
Founded 2006
✈️ Travel
🏨 Hospitality
📚 Education
Travel • Hospitality • Education
Bushwise is the exclusive Southern African training provider for the International Field Guide Association (IFGA) certification and standards. It offers on-the-ground practical courses (3 days to 12 months) in safari guiding, game management, wildlife tourism, and conservation management, plus short courses and online courses for nature enthusiasts and field guiding. Bushwise also provides recruitment and placement services for lodges and wildlife employers, onsite training and IFGA assessments, career advice, and runs events, webinars and open days. It supports students with accreditation (CATHSSETA), financial aid guidance, and a foundation offering grants and discounts.
• Develop and execute marketing strategies and campaigns • Own and manage the marketing budget and ROI • Lead and optimise Google Ads & Meta Ads • Monitor performance, analyse data and identify growth opportunities • Oversee HubSpot and marketing automation initiatives • Manage audience segmentation, A/B testing and lead conversion • Build relationships with agencies, vendors and external partners • Work closely with Sales, Reservations and Operations • Manage and mentor the Digital Marketing Specialist • Oversee website, social media, print and brand content • Support consumer and trade events and presentations
• Bachelor's degree in Marketing, Advertising or a related field • 3+ years’ experience in luxury travel marketing • Africa destination knowledge highly advantageous • Proven experience managing Google Ads & Meta Ads with a strong ROI focus • Experience with HubSpot, Wix and Google Analytics • Experience with Adobe Creative Suite or similar • Proven track record of campaigns that drive sales growth • Experience managing or mentoring junior marketing staff • Excellent communication, organisation and project management skills • Strong analytical, problem-solving and decision-making abilities
• Work-from-home position • Laptop and additional screen provided • Candidates must have their own reliable internet connection and electricity supply
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