Brand Experience Manager

🕒 December 19, 2025

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Borussia Dortmund

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1909

⚽ Sports

📱 Media

🎮 Gaming

Sports • Media • Gaming

Borussia Dortmund is a German professional multi-sports club best known for its top-tier football (soccer) team. The organization operates the first team, extensive youth academy (NLZ), women’s and other sports sections (handball, table tennis, eSports), manages Signal Iduna Park stadium, fan services, ticketing, merchandising and club media (BVB‑TV, podcasts, netradio). The club also runs community, education and sustainability programs and commercial activities including sponsorships, hospitality and travel offerings.

📋 Description

• Conceptualize new in-house formats for the target group aged 14–23 and for international markets (cross-platform and cross-channel) • Develop new formats for partners in close coordination with sponsorship/partnership management — including creative guiding concepts, activation plans and success measurement • Independently plan and execute new and existing events, activations, programs and experiences — from idea to budget/timing and on-site implementation • Full responsibility for the season opener: guiding concept, program design, partner and stakeholder integration, production and operational execution • Agency management: briefing, coordination and quality control of external agencies and service providers (creative, production, technical) • Plan and implement the matchday program: editorial preparation, channel management (stadium, app, web, social, hospitality), live execution and quality control on matchdays • Represent the team lead in their absence — including prioritization, coordination with stakeholders and decision-making authority

🎯 Requirements

• Completed degree or vocational training (e.g., marketing, communications, sports/event management, service/experience design) or equivalent qualification • Several years of experience at agencies or in-house in brand/customer experience, event/experience development, service/experience design or program/project management — ideally within sports, entertainment or brand environments • You combine strong brand understanding, concept development skills and operational excellence in on-site execution • Practical experience developing target-group-specific formats offline and digitally (especially Gen Z) and adapting formats for international markets • Confident in editorial planning, channel management and live matchday production • Strong affinity for football, in particular Borussia Dortmund and its traditions • Excellent communication skills in German and English; persuasive stakeholder and agency management • High willingness to work on matchdays, evenings and weekends

🏖️ Benefits

• Personal employee ticket for our home matches • Tailored measures for professional and personal development • Complimentary gym membership and support for a healthy work routine • Additional benefits such as flexible working hours, company bike leasing, team events, staff bistro, pension plan, etc.