Performance Media Specialist – GMP Consulting

🔥 1 hour ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cadastra

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2000

🛍️ eCommerce

📣 Marketing

☁️ SaaS

eCommerce • Marketing • SaaS

Cadastra is a leading digital performance and marketing solutions company in Latin America. They specialize in integrated strategies that combine marketing, technology, and data to help businesses grow exponentially. With over 25 years of experience, Cadastra empowers brands through services such as conversion optimization, media services, CRM and customer experience solutions, data analytics, and cloud services, catering to both B2C and B2B sectors.

📋 Description

• Provide ongoing technical and strategic support to clients using SA360 • Deliver proactive optimization recommendations, best practices, and guidance on new features • Provide technical support and lead assisted operations in CM360 • Provide guidance on report generation, insights, and best practices • Map and audit Floodlight architecture in partnership with the Data/Analytics team • Ensure the integration of online and offline conversions for bidding intelligence • Manage account/advertiser setup, onboarding, and migration within GMP • Standardize taxonomies and parameter configurations • Participate in recurring meetings with internal, Daxgo, and Google teams • Focus on resolving requests and generating incremental business value

🎯 Requirements

• Proven experience as a specialist/consultant in an operationally complex, medium- to large-scale environment within the Google Marketing Platform ecosystem (SA360, CM360, DV360) • Extensive experience mapping Floodlights, custom variables, and offline conversion ingestion • Strong command of interpreting advanced CM360 ad serving reports • Experience with cross-channel attribution, path-to-conversion analysis, event deduplication, and audience overlap • Strong affinity for BI/Data teams • Knowledge of Google Analytics 4, BigQuery, Looker Studio/Power BI, and advanced Excel • Strong focus on continuously proposing improvements, new tests, and adoption of new Google features • Active official Google certifications (SA360, CM360, DV360, Google Ads) — preferred

🏖️ Benefits

• Food and meal allowance on a FLASH card • Home office allowance on a FLASH card • Health insurance according to your location • Dental insurance according to your location • Birthday day off plus an amount deposited on your FLASH card • Extended maternity and paternity leave • Profit-sharing program • Life insurance • Childcare assistance • Referral bonus • Transportation allowance • Clude | Health platform • Total Pass • Partnership with Fecap — 10% to 20% discounts on undergraduate, graduate, MBA, and master's degree programs