Patient Marketing Analytics

January 22

Care Access

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A new vision for healthcare. Where clinical research is a patient care option.

rare diseases • pulmonology • oncology • decentralized • decentralized trials

201 - 500

Description

• As a Patient Marketing Analytics professional, you will play a pivotal role in driving data-driven decision-making within the healthcare sector. • Your primary responsibilities will involve assessing the effectiveness of various marketing channels, leveraging healthcare databases for targeted campaigns, and collaborating across teams to refine marketing strategies. • Duties include media mix modeling, database marketing, data analysis, reporting, optimization strategies, collaboration, and technology proficiency.

Requirements

• Proven experience in marketing analytics with a focus on healthcare. • Strong proficiency in media mix modeling and database marketing. • Proficient in statistical analysis tools (e.g., R, Python) and data visualization tools (e.g., Tableau). • Capability to adapt to evolving industry trends and changes in data analytics technologies. • Excellent communication and presentation skills, with the ability to translate complex analytical findings into actionable insights. • Bachelor’s degree in marketing, Business, Statistics, or a related field; advanced degree preferred. • At least 3 years of experience in a data role.

Benefits

• PTO/vacation days, sick days, holidays. • 100% paid medical, dental, and vision Insurance. 75% for dependents. • HSA plan • Short-term disability, long-term disability, and life Insurance. • Culture of growth and equality • 401k retirement plan