Direct Response Copywriter

April 7

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Carr Talent

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Customized Recruiting & HR Services to Bring You the People that Drive Results

Recruiting • Staffing • Talent Acquisition • Head Hunting • Sourcing

11 - 50

Description

• Analyze Conversion Data analytics on a daily, weekly, and monthly basis across platforms and promotions to assess email, webinar, landing page, and promotion ROI. • Actively engage in team meetings, contributing valuable insights and suggestions related to New Media and other relevant areas; propose improvements to processes and procedures. • Collaborate internally to understand product features, benefits, and unique selling points to develop value proposition through compelling email and text (sms) copy. • Develop informative and persuasive landing pages tailored to fit the brand's tone and voice, maintaining consistency across all copy produced. • Develop attention-grabbing social media and digital ad content and hooks for various platforms. • Strategize with marketing and creative teams to manage and execute a variety of product and marketing launches, ensuring copy and visuals align effectively, enhancing the overall impact of campaigns. • Monitor social media trends and translate them into actionable insights for our target audience. • Utilize analytics and data insights to refine and enhance creative strategies and their execution. • Analyze platform-specific data and trends to inform the evolution of future social media, email, and marketing/sales strategies.

Requirements

• Bachelor’s degree in Marketing, Communication Studies, or a related field preferred but not required • Experience in direct response and online marketing copywriting • Strong understanding of persuasive writing techniques, consumer psychology, and the ability to create compelling narratives that drive conversions • Expert of social media, email, and marketing terminology and strategy • Experience collaborating with and leading internal creative teams • Always researching the latest technology, trends, and emerging tech (e.g., AI, ChatGPT) • Passion for continuous development • Startup mindset with passion for taking ownership to develop and drive company vision • Highly analytical • Strong interpersonal communication skills • High sense of urgency and calm under pressure • Passionate about real estate and education • Strong attention to detail and organizational capabilities • Ability to work both independently and collaboratively within cross-functional teams • Ability to travel to support company-held events • Experience in real estate marketing, ideally in real estate education is a plus • Ability to work evenings, weekends, and holidays as brand events/requirements direct

Benefits

• $65k+ salary with growth potential + bonus opportunities • 3 weeks of vacation + 2 weeks of sick leave + 8 paid holidays annually • Comprehensive PPO Health Plan • Fully Remote with provided equipment • Travel Opportunities • Flexible Schedule • Autonomy