Commercial Segment Lead, B2B SaaS – Growth, P&L

🔥 1 minute ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

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Caspar Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

💰 Series B on 2021-07

Healthcare • Healthcare Insurance • SaaS

Caspar Health is a digital health company focused on providing innovative rehabilitation, prevention, and aftercare solutions. Partnering with clinics, Caspar Health offers a combined digital therapy model that emphasizes individual patient needs, high treatment quality, and lasting therapeutic success. Their platform, recognized by the German Pension Fund and certified by DEGEMED, enables clinics to deliver efficient, high-quality care while optimizing medical staff resources. Caspar Health's solutions are supported by a multiprofessional team and leverage digital tools like their app for virtual therapy, contributing to the growing digital health market in Germany and beyond.

📋 Description

• Define the overarching segment strategy • Assume full P&L responsibility for ARR and churn • Drive strategic positioning, messaging, pricing, and packaging • Conduct ongoing market, customer, and competitive analyses • Translate B2B customer needs into business cases • Make KPI-based business cases for requirements to the product organization • Provide strategic context for product developments • Create clear feature stories and sales enablement materials • Collaborate with Sales, Marketing, and CSM to create sales-relevant assets • Increase win rate • Provide functional leadership to interdisciplinary teams and coordinate resources through stakeholder management

🎯 Requirements

• Several years of experience in Product Marketing Management (PMM), Business Development, or as a Commercial Product Manager in a B2B SaaS environment • Healthcare experience is a plus, but not required • Demonstrated revenue and budget ownership, as well as a successful track record of P&L responsibility • Experience with B2B sales cycles • Ability to translate complex software features into clear value propositions • Strong command of ARR, churn, and net retention • Ability to make well-founded commercial decisions with incomplete data • Expertise in cross-functional management and lateral leadership • Confident stakeholder management in situations involving conflicting interests • Highly proactive and dependable

🏖️ Benefits

• Remote-first with flexible working hours — optional office in central Berlin or up to 90 days per year working outside Germany • Monthly home office allowance • Meal subsidy • 30 days of annual leave • Budget for professional development, conferences, and coaching • High degree of ownership and decision-making freedom • Access to all Caspar benefits supporting mental and physical health • Snacks, group sports sessions, and drinks • A healthy dose of humor