Brand Ops & Awareness Specialist

🕒 June 1

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CloudWalk, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

💳 Fintech

🤖 Artificial Intelligence

💰 $150M Series C on 2021-11

Fintech • Blockchain • Artificial Intelligence

CloudWalk, Inc. is focused on revolutionizing the payments industry by democratizing financial services and empowering entrepreneurs through innovative solutions. Their mission is to create a fair and technologically advanced payment network on Earth and beyond. Utilizing AI and blockchain, CloudWalk offers products such as InfinitePay, a financial platform serving businesses in Brazil, and JIM, an instant payment system in the US. Stratus, their high-performance blockchain, supports global payment networks. CloudWalk emphasizes customer engagement and disruptive economic models to transform how merchants sell and profit.

📋 Description

• Lead the planning and execution of integrated brand and awareness campaigns. • Turn brand strategy and business priorities into campaign briefs, timelines, workflows, and launch plans. • Coordinate cross-functional workstreams across PR, social, paid media, creative, design, events, institutional projects, product, legal, and external partners. • Ensure every campaign has a clear objective, audience, message, channel strategy, timeline, budget, and success metrics. • Partner with the Creative Copywriter to shape concepts, messaging, headlines, scripts, and campaign narratives. • Partner with the Awareness Media Specialist to align creative assets, audiences, paid media plans, and reporting. • Work with PR to identify press angles, thought leadership opportunities, and reputation-building moments. • Work with Institutional Projects to turn partnerships, incentive law projects, and special initiatives into stronger brand stories. • Create and maintain campaign calendars, status reports, approval flows, and operating rituals. • Track campaign performance, consolidate learnings, and recommend improvements for future campaigns. • Act as the senior operational partner to the Head of Brand & Comms, helping remove the day-to-day execution burden from leadership.

🎯 Requirements

• Fluent English and Portuguese, with strong communication skills in both languages. • 7+ years of experience in brand marketing, brand experience, integrated campaigns, marketing operations, campaign management, or related roles. • Proven experience leading 360° marketing campaigns across paid, owned, earned, and experiential channels. • Strong understanding of awareness campaigns, brand building, storytelling, channel strategy, and campaign measurement. • Experience translating business or brand priorities into clear briefs, launch plans, timelines, and deliverables. • Ability to connect strategy and execution — thinking big while managing details. • Strong stakeholder management skills, especially in fast-moving, cross-functional environments. • High ownership, autonomy, and operational discipline. • Ability to work closely with creative, PR, media, social, product, design, legal, people, and external partners. • Strong instinct for what makes a campaign relevant, clear, and effective. • Comfort working in a fast-paced startup environment.

🏖️ Benefits

• Health insurance • Flexible work arrangements