Vice President, Product Marketing

November 22, 2023

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CommerceIQ

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Omnichannel Management Platform

51 - 200

💰 $115M Series D on 2022-03

Description

• Drive go-to-market activities (GTM) including thought leadership, market analysis, competitive landscape, value proposition, differentiated messaging, pricing, and packaging for suite of CommerceIQ products • Create/orchestrate product collateral including value proposition, brochures, blogs, white papers, presentations, demos etc., for customer facing and sales enablement needs. • Lead creative messaging and positioning creation that crisply conveys customer value, business outcomes, and our differentiation. • Create and execute a plan that drives product adoption and revenue growth. • Create sales enablement tools and activate them to ensure product messaging and differentiators are known and understood by sales, customer success, and partners. • Influence and create positioning for analyst relations around the product, to ensure coverage and a leading position in analyst reports. • Act as a spokesperson for the product, to support speaking engagements in events, webinars, analyst briefings, etc. • Work closely with Product Management colleagues to understand product roadmap, features, differentiators, and customer value in order to communicate clear and concise use cases for our customers. • Collaborate closely with sales, product management, demand generation, corporate marketing, customer success, and external partners. • Lead the Product Marketing team, fostering a collaborative and high-performing culture

Requirements

• Demonstrated success in strategically positioning new products for market leadership and supporting a high-growth 'land-and-expand' business model. • 15+ years of product marketing or related experience at SaaS companies, with a deep understanding of the nuances of eCommerce and the challenges specific to this sector. • Experience managing marketing budgets effectively, allocating resources efficiently, and demonstrating a strong return on investment (ROI) for marketing expenditures. • Natural curiosity to deeply understand what motivates our buyers and the art of the possible for our products to deliver amazing results for our customers • Ability to manage and deliver multiple cross-functional projects simultaneously • Expertise in developing and executing GTM strategies, positioning, packaging and sales enablement. • Demonstrated leadership excellence, team building and management skills • Experience marketing a product suite within a larger SaaS platform. • Excellent written, verbal, and presentation skills. • Proven ability to collaborate cross-functionally with peers and senior leadership to achieve organizational goals, reflecting your leadership and team-oriented approach. • Excellent influencing and consensus-building skills. • Track record of contributing to revenue and growth, handling change and ambiguity and in turn create stability when possible to achieve results • Undergraduate degree required, MBA preferred

Benefits

• Highly competitive pay, benefits, and early stage stock options • Unlimited PTO and seven paid company holidays • Work from home benefits including flex WFH hours and home office set-up reimbursement • Monthly cell phone, internet, and gym/fitness reimbursement • Comprehensive health, dental, vision, and life insurance benefits • 401K plan, FSA, and HSA programs • Long-term and short-term disability