Senior Lifecycle Marketing Manager (Contract)

March 20

Course Hero

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Education Technology • Semantic Algorithms and Search • Recommendations and Indexation • Scalable Content Management • Educational Resources

201 - 500

💰 $380M Series C on 2021-12

Description

• Collaborate cross-functionally with product managers, creative teams, and engineers to develop scalable multi-channel marketing campaigns using html, css, liquid, responsive modular templates, and other tools • Plan and develop lifecycle marketing strategies and user flows to engage, convert, and retain users • Implement complex, multivariate A/B tests, monitor and analyze performance, and make optimization recommendations • Create and optimize segmentation and content personalization strategies by leveraging user insights and business data. • Proactively identify gaps in process and infrastructure, propose solutions, and ultimately, improve production efficiency • Build and maintain process documentation, establish best practices, and improve production efficiency • Analyze results, determine benchmarks, and provide regular performance updates in order to assess business impact and make recommendations • Work closely with growth marketing leadership to define OKRs, contribute to annual and quarterly plans, and suggest and implement growth initiatives

Requirements

• Earned a BA/BS degree • 5+ years of relevant work experience including working with an enterprise-level CRM platform (Braze experience preferred) • Advanced knowledge of HTML and CSS, including mobile-responsive templates and experience with a scripting language (Liquid, AMPScript, Free Marker, etc.) • Familiarity with data concepts such as APIs, JSON, ETLs, etc. • Knowledge of the Martech landscape and an ability to learn new systems quickly • Experience with measurement tools like Tableau, Looker Data Studio, Amplitude, AppsFlyer, Google Analytics. • Experience successfully building and maintaining sophisticated, multi-channel experiences and multivariate A/B tests • Passionate about building scalable solutions that drive long-term impact • Highly communicative, diligent, have strong time management and organizational skills, and an ability to work with a sense of urgency • Self-starter who’s also comfortable working in a highly collaborative environment. • Resilient multitasker who consistently meets deadlines and is comfortable with shifting timelines and priorities

Benefits

• Experience with Braze • Proficient with SQL • Experience with Javascript