Game Designer – Hybrid Casual, New Games

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CrazyLabs

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

📣 Marketing

💼 Consulting

✈️ Travel

💰 $12M Series B on 2013-10

Marketing • Consulting • Travel

CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 6 billion downloads. Founded in Israel 10 years ago, today CrazyLabs has offices in China, Macedonia, Germany, and Ukraine, along with five gaming hubs in India, Israel, Turkey, Serbia, and Cape Town. The company specializes in mobile gaming, casual games, game portfolio management technology, mobile marketing platforms, and game analytics. CrazyLabs focuses on various categories including Hyper Casual Games, Lifestyle Games, and Casual IP Games, and is known as a top mobile publisher in the free-to-play mobile games market.

📋 Description

• Design new hybrid-casual game concepts from early ideation through prototype and validation • Create core loops, mechanics, systems, progression, meta features, and player journeys • Turn game ideas into design concepts, prototypes, flows, and specifications • Test and iterate gameplay ideas using playtests, player behavior, and performance data • Design and balance progression, rewards, economies, and monetization systems • Collaborate with Product Owners, developers, artists, and Data Analysts • Analyze KPIs, player behavior, market trends, competitor games, and test results • Participate in prototype reviews and assess concept and mechanic potential • Research successful and emerging games for mechanics, features, trends, and opportunities • Create design documentation including game briefs, feature specifications, flows, wireframes, and balancing models • Use AI tools for ideation, prototyping, balancing, research, and analysis • Bring creativity, curiosity, and design thinking to a multidisciplinary team

🎯 Requirements

• 3+ years of experience designing mobile games, ideally in casual or hybrid-casual genres • Strong understanding of game design fundamentals, including core loops, mechanics, systems, progression, balancing, player motivation, and reward structures • Experience taking game concepts or features from idea through implementation and iteration • Strong understanding of the mobile free-to-play market and drivers of engagement, retention, and monetization • Ability to use data, KPIs, playtests, and player feedback to evaluate and improve game designs • Strong analytical and problem-solving skills combined with creativity and a player mindset • Ability to communicate ideas through documentation, flows, mockups, references, or prototypes • Excellent written and verbal communication skills in English • Strong knowledge of current mobile gaming trends and passion for playing and analyzing games • Curiosity and willingness to experiment with AI tools and emerging technologies • Advantage: experience designing successful hybrid-casual or casual mobile games • Advantage: experience in Unity • Advantage: experience working on new games, prototypes, or games from concept to launch • Advantage: experience with economy and monetization design • Advantage: experience using AI tools for game ideation, prototyping, balancing, or analysis

🏖️ Benefits

• Annual team trip • Global holiday celebrations and presents • Birthday presents • Job anniversary presents • Remote work flexibility • Support from an experienced People team for integration and career journey • AI training, teaching, and support from a dedicated AI Lead team