Director of Digital Marketing & CRM

April 17

CSC Generation

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We acquire overlooked store and catalogue based retailers and transform them into high performance, "digital first” brands through our proven omni-channel technology platform, operating expertise and scale$1. .$1

venture capital • financial technology

1001 - 5000

💰 Venture Round on 2019-01

Description

• Director, Digital Marketing and CRM • Highly strategic role leading customer retention & CRM efforts and supporting multi-channel integrated campaigns • Develop and execute strategies with cross-functional partners for multi-channel integrated campaigns • Passion for developing customer-facing digital marketing campaigns and expertise in email marketing • Drive customer engagement, retention, and loyalty for growth in both hardgoods and culinary business • Provide expertise, vision, and leadership for customer-facing digital marketing campaigns • Develop and nurture strong connections with the most valued customers through personalization and technology leverage • Drive increased revenue and engagement from different segments and channels with a focus on email/SMS growth • Accomplish strategies grounded in fact-based decision-making and brand loyalty • Enhance customer relationships and drive revenue growth • Develop industry-leading personalized customer journeys at all stages of the customer lifecycle • Increase customer engagement, retention, and loyalty through digital marketing campaigns

Requirements

• Four-year college degree in Marketing and/or Business Administration preferred • Five years of progressively increased responsibility in ESP, CRM, CDP, database, and loyalty/lifecycle marketing using lifecycle methodology, analytics and data-driven insights with customer profiles/segmentation, customer database mining, predictive modeling, and sales analysis • Advanced background in loyalty and lifecycle marketing required, as is experience with growing house file and lifetime value through acquisition, retention, frequency and AOV focused campaigns. Loyalty program experience required • Experience with vendor management and roadmap planning is required • Excellent analytical and statistical skills and verbal presentation and written communication skills are required • Related experience in a retail organization is required • Five years’ experience in a supervisory or managerial role required • Excellent skills in Microsoft Office Suite and related applications. An equivalent combination of education and related experience can substitute for a degree

Benefits

• PTO for salaried employees • Medical/Dental/Vision and a variety of supplemental policies available • Company 401K match • Company Health Spending Account (HSA) match • Company provides group life insurance at no cost • COBRA reimbursement for salaried employees until health insurance eligible • Paid Holidays • Birthday off with pay! • Generous employee discounts