Senior Product Marketing Manager

🕒 April 29

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Supplier.io

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

☁️ SaaS

📋 Compliance

B2B • SaaS • Compliance

Supplier. io is a leading provider of solutions for supplier diversity and sustainability programs. With years of experience and industry-leading data, Supplier. io helps organizations implement and scale supplier diversity and responsible sourcing initiatives. They offer a comprehensive suite of software tools, including data enrichment, analytics, carbon analytics, and supplier registration, which enable organizations to track and report on their supplier diversity and sustainability metrics. Their extensive database of diverse and sustainable suppliers supports companies in meeting their ESG goals, expanding their supplier networks, and benchmarking against peers. Trusted by many Fortune 100 companies, Supplier. io provides the resources and insights needed to build world-class supplier diversity programs that deliver measurable impact.

📋 Description

• Deeply understand buyer personas, market trends, and customer needs. • Translate insights into recommendations that influence roadmap, messaging, and positioning. • Build and maintain a repository of customer insights, use cases, and value drivers. • Own and lead end-to-end GTM strategy for new products and major releases, including positioning, messaging, launch plans, and field readiness. • Drive cross-functional coordination across Product, Sales, CS, and Marketing to ensure successful launch and adoption. • Assess customer success and sales inputs to update the ICP based on high-value customers. • Maintain strong project management discipline to drive timelines, manage dependencies, and deliver high-quality enablement resources. • Own all release communications, including release notes, newsletters, customer-facing feature summaries, and internal updates. • Ensure teams have the messaging, tools, and context needed to drive adoption of new features and updates. • Create and drive differentiated product positioning that clearly communicates the value and business outcomes of our solutions. • Develop, with the Marketing team, persuasive messaging frameworks for marketing campaigns, website content, sales collateral, and other promotional initiatives. • Translate complex features into clear business outcomes for non-technical audiences. • Equip Sales, CS, and Partners with the product knowledge, messaging, and tools needed to position and support our solutions. • Create high impact internal training materials, including product guides, training decks, FAQs, buyer journeys, competitive feature comparisons, and messaging guides. • Improve product knowledge through structured onboarding and ongoing enablement programs. • Partner closely with Sales and customer-facing teams to ensure successful product adoption, consistent messaging, and field readiness. • Own pricing and packaging strategy, including development, refinement, and rollout. • Conduct competitive and market research to inform pricing decisions and positioning. • Work with GTM Ops to operationalize pricing across tools. • Develop internal guidance on pricing rationale, value drivers, objection handling, and deal structuring to support GTM teams. • Create training assets that clearly articulate packaging tiers, included features, upgrade paths, and cross-sell/upsell recommendations.

🎯 Requirements

• 7+ years in Product Marketing, Product Enablement, or related B2B SaaS roles. • Experience owning, developing and executing GTM strategies, positioning, and messaging. • Experience building training content, release communications, and enablement frameworks. • Strong storytelling, communication, and presentation skills. • Experience owning or materially supporting pricing and packaging strategies. • Excellent project management and cross-functional leadership skills. • Analytical mindset with the ability to translate insights into clear recommendations. • Bonus: Experience in procurement, supplier data, supply chain, or AI-driven SaaS.

🏖️ Benefits

• No unsolicited resumes from recruitment/search firms • Participation in E-Verify • Equal Employment Opportunity employer • Reasonable accommodation available for application or interview process