Email Marketing Manager
April 26
🇺🇸 United States – Remote
💵 $136k - $160k / year
⏰ Full Time
🟡 Mid-level
🟠 Senior
✍️ Content Marketing
🗽 H1B Visa Sponsor
Description
• As the Email Marketing Manager at dbt Labs, you will be at the forefront of crafting and executing email campaigns that drive engagement, conversion, and customer retention. • You will play a pivotal role in leveraging our email platform to communicate effectively with our audience, nurturing leads, and fostering strong relationships with customers. • This role requires a blend of strategic thinking, data analysis, and creative flair to develop targeted email strategies that align with our company objectives and resonate with our audience.
Requirements
• 4+ years of professional experience directly developing email marketing strategy and cadence, with a proven record of launching successful campaigns. Preferably in a B2B or tech startup environment • Experience with HubSpot or other large list management platforms with automated journey capabilities (Marketo, Pardot, MailChimp, etc.) • Experience with A/B or multivariate testing in emails • Familiarity with Litmus, Email on Acid, or similar tools for email inbox rendering and compatibility testing • Thorough understanding of sender reputation/deliverability and how to influence it. Preferably having experience with tools like Validity, MailMonitor, etc. • Solid understanding of email analytics and KPIs, for reporting as well as optimizing campaigns for efficiency and effectiveness. • Experience with segmentation and personalization strategies to deliver targeted and relevant content. • Understanding of data security and regulatory measures that apply to consumer email marketing (CAN-SPAM, GDPR, etc.). • Working knowledge of HTML and CSS • Familiarity with project management software, preferably Asana • Excellent written communication skills and attention to detail.
Benefits
• Unlimited vacation (and yes we use it!) • 401k w/3% guaranteed contribution • Excellent healthcare • Paid Parental Leave • Wellness stipend • Home office stipend, and more!
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