Performance Marketing Manager – Meta Ads

Job not on LinkedIn

🔥 1 minute ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 15%

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🗣️🇩🇪 German Required

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Logo of Die Pflanzenschule

Die Pflanzenschule

- employees

📱 Media

📚 Education

Media • Education

Die Pflanzenschule is a German-language online plant guide and content site offering articles and care guides on bonsai, orchids, bamboo, herbs, trees, vegetables, and other plants. It publishes practical how-to articles, species profiles, safety information, and gardening tips aimed at hobby gardeners and plant enthusiasts.

📋 Description

• Own the clients’ overall Meta Ads strategy. • Develop full-funnel strategies for Facebook and Instagram Ads. • Conduct audience analyses and define data-driven audiences. • Collaborate with the design team and create creative briefs. • Manage budgets, conduct systematic testing, and scale campaigns profitably. • Analyze ROAS, CPL, CTR, and CPA. • Derive and implement optimization measures. • Systematically test creatives, audiences, placements, and bidding strategies through A/B testing.

🎯 Requirements

• Demonstrable experience managing Meta Ads campaigns, ideally in e-commerce. • In-depth knowledge of Meta Ads Manager, including campaign structure, budgeting, and bidding strategies. • Data-driven mindset, with optimization based on performance metrics. • Strong understanding of creatives and their performance. • Ability to present results and strategies clearly and effectively. • Fluent German. • English is an advantage. • No specific educational background required; formal qualifications are not a deciding factor.

🏖️ Benefits

• 100% remote – manage campaigns from anywhere. • Professional development: Meta seems to change its algorithm every week, and we keep you up to date. • MacBook, monitor, and headset provided. • Flexible working hours – results matter. • €900 annual health and wellness budget. • Corporate benefits with 500+ partners. • Your own client accounts with real budgets. • Ambitious performance marketing team.

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