Performance Marketing Manager

April 24

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Digitsonly

The benchmark & gold-standard talent hub for media buyers.

11 - 50

Description

• Develop and execute performance marketing strategies focused on search engine marketing (SEM) and paid social channels (Facebook, Instagram, etc.) to drive qualified traffic, conversions, and revenue • Conduct keyword research, ad copywriting, and campaign optimization to maximize ROI and achieve KPIs • Manage and optimize advertising budgets to ensure efficient spending and scalability of campaigns • Utilize data analytics tools and platforms to track, analyze, and report on campaign performance, providing insights and recommendations for continuous improvement • Collaborate with cross-functional teams including creative, product, and analytics to align marketing efforts with business objectives and customer needs • Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing to maintain a competitive edge

Requirements

• Bachelor's degree in Marketing, Business, or related field • In-depth knowledge of SEM platforms (Google Ads, Bing Ads) and paid social platforms (Facebook Ads Manager, Instagram Ads) • Experience with direct response marketing tactics such as A/B testing, landing page optimization, and conversion rate optimization (CRO) • Strong analytical skills with proficiency in data analysis tools (Google Analytics, Facebook Analytics, etc.) to measure and interpret campaign performance • Excellent communication and collaboration skills with the ability to work effectively in a fast-paced, dynamic environment • Self-starter with a passion for driving results and a willingness to continuously learn and adapt in a rapidly evolving digital landscape

Benefits

• Access to high paying & uncompeted jobs by verified hiring companies • Possibility to take on multiple projects or offers (depending on availability*) • Access to trainings & coachings (like adworld, foreplay.co, skillshare + inhouse trainings, etc.) • Access to SOPs, best practices, checklists (clickminded, +inhouse trainings, etc) • Private management by a dedicated customer support manager • Community with like minded individuals & free consulting

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