Global Marketing Operations & Technology Specialist

October 24, 2023

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DocPlanner

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With a global mission to “make the healthcare experience more human”, Docplanner creates digital apps and software solutions for doctors, clinics, hospitals and patients to enable the healthcare ecosystem and the patient journey to work together more seamlessly$1. .$1

Healthcare • Internet • Online healthcare bookings • Sales • medical platform

1001 - 5000

Description

• Be responsible for marketing system configuration, maintenance and optimization • Create, manage and document system processes and train all users on best practices • Maintain and refine core items like CRM records, properties, lists, workflows, user management and GDPR compliance • Implement lead scoring practices, lead sources, chatbots and marketing automation tactics to enable higher conversion • Manage data imports according to campaign requirements ensuring data accuracy, hygiene and proper segmentation • Be responsible for data security and governance coming in and flowing out the marketing systems • Communicate to internal teams, identify pain points and prioritize enhancements for core marketing systems • Drive cross-platform integrations (Salesforce inclusive) and partner with other system administrators and internal data teams • Stay up-to-date on data & technology changes (internal and external) that can impact marketing technology stack

Requirements

• Degree in marketing, computer science, business or related field • Proficient knowledge of digital marketing automation or other marketing technology (HubSpot preferred) • Salesforce and particularly experience with HubSpot-Salesforce sync is a plus • Demonstrated experience using technology & marketing expertise to drive process and performance improvements • Proven ability to manage multiple, competing priorities simultaneously • High attention to detail is a natural characteristic • Positive can-do attitude with strong initiative and follow through • Insatiable appetite to learn and grow • Excellent written & verbal communication skills with a proven ability to deliver messages in a manner that is clear, effective and engaging • Strong level of business English

Benefits

• Competitive salary adequate to your experience and skills • Off days package • Share options plan after 6 months working with us • Free language classes • Flexible working hours