Senior Key Account Manager, DACH

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Equativ (formerly Smart)

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📱 Media

🏢 Enterprise

Adtech • Media • Enterprise

Equativ is a prominent player in the advertising technology industry, offering solutions to engage digital marketplaces to help advertisers reach target audiences, and providing monetization strategies for publishers to optimize revenue. Specializing in both buy-side and sell-side technologies, Equativ provides a comprehensive suite of tools for advertisers and publishers alike, including SSP, ad server technology, and CTV formats. Following a merger with Sharethrough, Equativ positions itself as one of the largest independent ad platforms in the world, focusing on openness, accountability, and fair value to achieve advertising goals. With a strong emphasis on corporate social responsibility and diversity, Equativ is committed to enhancing its service offerings, scaling campaigns, and expanding into the fast-growing retail media channel.

📋 Description

• Build and monitor KPIs to track portfolio performance and proactively address gaps • Develop strong, consultative relationships with key clients and decision-makers in the DACH market • Represent Equativ at regional industry events, trade shows, and client meetings • Actively prospect, pitch, and close new publisher and/or data partnerships across Germany, Austria, and Switzerland • Own the full sales cycle, from first contact to contract signature and onboarding • Drive revenue growth within your portfolio by identifying upsell and cross-sell opportunities • Collaborate with cross-functional teams (Demand, Product, Marketing) to maximize inventory value and campaign delivery • Feed market intelligence back into the business to sharpen our go-to-market approach in the region

🎯 Requirements

• 5+ years of experience in a sales or account management role within the digital advertising industry • Proven track record of hitting and exceeding revenue targets • Strong hunter mentality combined with the ability to nurture long-term partnerships • Excellent communication and negotiation skills in both German and English • Strategic thinking with a data-driven approach to decision-making • Solid understanding of AdTech products such as SSPs, DSPs, and programmatic ecosystems • Existing network of publisher contacts in the DACH market • Experience working in a fast-paced, international environment