Marketing Manager

November 3, 2023

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EXO Travel

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Experience Our Asia

Destination Management • Personalized Tours • Tailored Experiential Tours • Travel Specialists • Tour Operator

501 - 1000

Description

• Develop and execute integrated marketing campaigns and programs • Manage marketing campaigns to support sales targets • Shape campaigns and messaging based on sales targets, strategies, and priorities • Align email and digital marketing activities with commercial campaigns • Create compelling marketing content across various formats • Manage and deliver marketing events • Brief and oversee agencies • Coordinate production of sales collateral/assets • Build and execute strategies to develop new/adjacent target markets • Audience segmentation and persona research • Manage marketing department's budget • Stay informed about marketing strategies and trends

Requirements

• 3-5 years of B2B marketing manager experience • Experience in devices or software in a B2B healthcare company is a bonus • Proven experience in building lead pipeline and lead generation • Experience in SEO/SEM, marketing database, email marketing, social media ads, ABM, and display advertising campaigns • Ability to initiate and execute projects • Collaborative and team-oriented • Detail-oriented • Strong oral and written communication skills • Up-to-date with the latest trends and best practices in email marketing • Outstanding stakeholder management and communication skills • Strong analytical skills and data-driven thinking • Experience using HubSpot or similar CRM, ZoomInfo or Definitive Healthcare is a plus

Benefits

• Affordable handheld ultrasound device • Workflow platform for a new era of medical care • Join a growing marketing team • Promote company's brand and solutions • Build brand awareness • Drive demand • Grow profitability • Opportunity to work remotely • Competitive salary • Opportunity to work in California (preferred) • Opportunity to work at a healthcare company • 3-5 years of B2B marketing manager experience • Experience in devices or software in a B2B healthcare company is a bonus • Proven experience in building lead pipeline and lead generation • Experience in SEO/SEM, marketing database, email marketing, social media ads, ABM, and display advertising campaigns • Ability to initiate and execute projects • Collaborative and team-oriented • Detail-oriented • Strong oral and written communication skills • Up-to-date with the latest trends and best practices in email marketing • Outstanding stakeholder management and communication skills • Strong analytical skills and data-driven thinking • Experience using HubSpot or similar CRM, ZoomInfo or Definitive Healthcare is a plus