Marketing Campaign Specialist

🔥 3 hours ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Farmers Insurance

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1928

🚘 Automotive

🏗️ Construction

💼 Consulting

Automotive • Construction • Consulting

Farmers Insurance is a prominent insurance company providing a wide range of insurance products to customers. They offer car, motorcycle, boat, and other vehicle insurance, as well as a variety of property insurance options including homeowners, renters, and landlord insurance. Additionally, Farmers Insurance provides life insurance products and business insurance solutions. They also have specialized insurance for pets, rideshare drivers, and offer personal umbrella policies. Farmers Insurance is dedicated to ensuring the security and privacy of their customers, offering a comprehensive portfolio of insurance services across the United States.

📋 Description

• Leverage digital analytics and manage day-to-day operations of paid Display & Social Media Acquisition plans • Create and manage campaigns delivering against sales-call and premium KPIs • Lead end-to-end build-out, daily management, optimization, and reporting for paid display and social campaigns • Analyze weekly campaign performance for management reporting • Manage audiences and create segments within technology platforms • Identify optimization opportunities to drive efficient leads into the conversion funnel • Manage monthly digital media budgets and provide Finance with actuals and forecasts • Recommend innovative testing approaches for display, social media, and in-market initiatives • Partner with analytics to create dashboards for analysis and optimization • Develop insights regarding display and social media creative performance • Manage display-network and social-media vendors • Coordinate with analytics, creative/content, and CRM teams to execute campaigns

🎯 Requirements

• High School Diploma or equivalent • Bachelor's degree in Marketing or related field • Related experience creating and managing paid display and social campaigns • Experience managing DV360, Facebook, Twitter, and YouTube • Demonstrated experience in performance marketing • Ability to work across marketing department functions • Track record of successful vendor management • Demonstrated analytical skills • Ability to synthesize complex data sets into actionable steps/initiatives • Demonstrated time management and priority setting skills • Ability to drive multiple projects to successful completion • Strong verbal communication and listening skills • Strong written communication skills • Ability to build strong customer relationships • High degree of initiative